Digital Marketing Manager, CNGS MKT Lifecycle

2 months ago


Shanghai, Shanghai, China Amazon (Shanghai) International Trading Company Limited Full time
Key Responsibilities

• Dive Deep into Sellers' Insights, Identify Opportunities to Assist SP Overcome Obstacles;

• Develop Effective Communication Strategy and Content for New SP Engagement and Education;

• Collect Seller Insights to Optimize Process/Program Offerings;

• Set Up Marketing Input and Output Goals, Design and Track Marketing Metrics;

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to drive improvements
- Experience using Microsoft Excel to manipulate and analyze data

PREFERRED QUALIFICATIONS

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

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