Global Segment Development Manager

1 month ago


Xuhui, China Avery Dennison Full time
Main Responsibilities

The Segment Development Manager will play a crucial role in driving the development pipeline for leading brand owners and streamlining the value chain to achieve sales growth. This involves influencing EU decision-making processes, acting as a Pressure Sensitive Label (PSL) material selection consultant, and providing value-added services based on understanding EU business priorities and strategies.

  1. Develop and implement a priority application and focus EU list within 6 months, along with a business plan and ecosystem engagement framework to accelerate China business and improve positioning.
  2. Within 12 months, behave as a segment expert, observing and capturing segment trends to generate insights and unfulfilled needs, ultimately driving business growth with the Product Manager and Sales team.
Key Skills and Qualifications
  • Strong industry trends understanding and ability to form industry insights related to packaging, especially labels.
  • Successful collaboration with design, package, procurement teams, and brand owners to spec-in or influence Avery Dennison's material qualification.
  • Partnership with sales and converters to realize business and streamline continuous material supply to EU-led projects.
  • Timely resolution of EU or ecosystem complaints and cases, assessing needs, and recommending appropriate products or services.
  • Creation and update of focused application strategy and product offering by working with the Product Manager.
  • Increase Avery Dennison's influence through ecosystem partnership and advocate sustainability and innovation.
  • Business development for new products, applications, and business models, from conceptualization to business realization.

Avery Dennison is an equal employment opportunity provider, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or other protected status.



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