Trade Marketing Manager
1 month ago
Job Summary:
We are seeking a highly motivated and experienced Trade Marketing Manager to join our team at BSH Home Appliances Group. The successful candidate will be responsible for developing and implementing trade marketing strategies to drive sales growth and market share.
Key Responsibilities:
* Monitor and analyze key competitors' new launches, promotional prices, and main activities in online channels to develop a competitor defense plan.
* Work on the business plan for the respective channel in Cooling BU and ensure investment efficiency.
* Liaise with supply chain to work out the rolling forecast to avoid OOS.
* Co-sell new products and product plans to customers with sales.
* Plan and optimize assortment plans based on shopper preference in online channels.
* Design promotional prices for online products to win market share during big promotion windows.
Requirements:
* Bachelor's degree or above, any major.
* Strong sense of responsibility, excellent communication skills, and ability to grasp the core of the problem to communicate.
* Basic financial and data awareness, high sensitivity to P&L and prices.
* Sales experience preferred.
* Strong English communication and negotiation skills, able to work in English as the primary language.
What We Offer:
* Competitive salary and benefits package.
* Opportunities for professional growth and development.
* Collaborative and dynamic work environment.
* Recognition and rewards for outstanding performance.
If you are a motivated and results-driven professional looking for a new challenge, please submit your application.
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