Senior Marketing Strategist

2 days ago

Shanghai, Shanghai, China Thermo Fisher Scientific Full time

Job Summary:

We are seeking a highly skilled Senior Marketing Strategist to join our team at Thermo Fisher Scientific. In this role, you will be responsible for creating and implementing strategic integrated marketing plans for specific industries, aligning with our company's goals. Your creativity and precision will be instrumental in achieving our marketing campaigns and elevating our brand's reputation.

Key Responsibilities:

  1. Create and implement comprehensive marketing strategies for vertical marketing integrated campaigns and marketing projects.
  2. Consolidate and align with our strategic marketing and division marketing teams, particularly in relation to activation activities such as integrated campaigns and demand generation.
  3. Plan and deliver world-class marketing strategies, driving exceptional outcomes and guaranteeing exceptional execution of our campaigns.
  4. Develop and maintain content assets based on the vertical marketing plan and campaign needs, playing a vital role in creating engaging and impactful content.
  5. Strategize and implement all communications and media buying initiatives across various channels, including online, offline, and social media.
  6. Collaborate with colleagues from different teams to ensure the effective execution of our marketing strategy, backed by investments in promotions and advertising.
  7. Monitor and analyze marketing campaign performance, using data-driven insights to optimize strategies and tactics for continuous improvement.
  8. Manage marketing budgets for specific industries, ensuring resources are allocated effectively to achieve maximum impact and results.

Requirements:

  • Bachelor's degree or above in marketing, communications, or a related field, or equivalent experience.
  • 5-8 years' work experience, including at least 2 years in project management.
  • Demonstrated track record in creating and implementing comprehensive marketing campaigns.
  • Strong strategic and critical thinking skills with the ability to translate to effective implementation.
  • Strong attention to detail and commitment to delivering the highest-quality output.
  • Demonstrated creative and innovative thinking.
  • Strong communication abilities with important individuals involved in the project and the ability to handle relationships with both internal and external clients at a senior level.
  • Excellent project management skills and ability to manage multiple projects with effectively prioritizing workload and meeting deadlines.
  • Exceptional skills in teamwork and leadership, proficient in collaborating with colleagues or working autonomously to achieve project goals.
  • High energy, proactive work style, and flexibility in approach to changing work.
  • Excellent presentation and interpersonal skills.
  • Excellent written and spoken English.

What We Offer:

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

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