Strategic Marketing Planner Lead for Omni Channel Experience

10 hours ago


Shanghai, Shanghai, China H&M Group Full time
Role Overview

We are seeking an experienced Strategic Marketing Planner Lead to drive our omni-channel marketing efforts in Shanghai, China.

About the Role

This is a permanent position responsible for developing and implementing strategic plans to connect with target audiences effectively and efficiently across the full customer journey.

Main Responsibilities:
  • Design and manage holistic consumer strategies and plans across the full customer journey for the region and sales markets.
  • Work closely with internal teams to plan touchpoints and ensure optimal channel allocation.
  • Drive seamless cooperation with media, PR, and content operation teams to guarantee excellent delivery and implementation of plans.
  • Collaborate with the global Connection Planning team to provide input and feedback and ensure strategy and planning aligns.
Key Qualifications

To be successful in this role, you will need:

  • A university degree in media, marketing, brand or relevant field.
  • 7+ years of experience in a marketing/media/comms planning role.
  • Strong data management skills and analytical ability.
  • Leadership capabilities and communicational skills to get your message across.
  • Expertise in media planning, owned and earned media channels, and content strategy.
  • Strong experience in measuring, understanding, and managing marketing KPIs.
What We Offer

We offer a competitive salary range of $120,000 - $180,000 per year, commensurate with experience.



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