Strategic Marketing Planner Lead for Omni Channel Experience
10 hours ago
We are seeking an experienced Strategic Marketing Planner Lead to drive our omni-channel marketing efforts in Shanghai, China.
About the RoleThis is a permanent position responsible for developing and implementing strategic plans to connect with target audiences effectively and efficiently across the full customer journey.
Main Responsibilities:- Design and manage holistic consumer strategies and plans across the full customer journey for the region and sales markets.
- Work closely with internal teams to plan touchpoints and ensure optimal channel allocation.
- Drive seamless cooperation with media, PR, and content operation teams to guarantee excellent delivery and implementation of plans.
- Collaborate with the global Connection Planning team to provide input and feedback and ensure strategy and planning aligns.
To be successful in this role, you will need:
- A university degree in media, marketing, brand or relevant field.
- 7+ years of experience in a marketing/media/comms planning role.
- Strong data management skills and analytical ability.
- Leadership capabilities and communicational skills to get your message across.
- Expertise in media planning, owned and earned media channels, and content strategy.
- Strong experience in measuring, understanding, and managing marketing KPIs.
We offer a competitive salary range of $120,000 - $180,000 per year, commensurate with experience.
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