Marketing Operations Specialist
3 weeks ago
We are seeking a highly motivated and experienced Marketing Operations Specialist to join our team at 8264 MS-Dormer Tools, India.
Job SummaryThe successful candidate will be responsible for executing, implementing, and monitoring marketing communication activities within their area of responsibility. This includes ensuring a smooth and seamless process to support sales with high-quality and differentiating marketing communication material and activities in line with our brand position.
Key Responsibilities:- Takes ownership of executing, implementing, and monitoring marketing communication activities within own area of responsibility.
- Ensures a seamless process to support sales with high-quality marketing communication material and activities in line with our brand position.
- Liaises with marketing and sales managers to ensure they understand and comply with marketing initiatives and policies.
- Contributes to driving and leading changes in improving the overall marketing process and synergies.
- Maintains synchronized global online marketing and sales efforts.
- Monitors, analyzes, and evaluates various business-related activities to identify market opportunities and adjust marketing strategies accordingly.
- Develops and executes campaigns to support local business plans and activities, collaborating closely with the sales team to contribute to the sales pipeline.
- Prioritizes and creates social media content and campaigns, publishing marketing content on the local website.
- Collaborates with local sales management teams to capture local business priorities in the marketing plan.
- Analyzes marketing activity performance using tools such as Power BI, A/B testing, customer surveys, and others.
- Extensive experience in vendor management is required.
- A track record of managing campaigns with data-driven results is essential.
- Excellent written and verbal communication skills are necessary.
- A minimum of 5-8 years of experience working in marketing, preferably from multinational companies, is required.
- A degree in marketing or a related discipline is mandatory.
- Exceptional English writing and editing skills for both online and print media are crucial.
- Strong analytical skills with the ability to interpret data and make informed decisions are necessary.
- Proficiency in project management tools and software is required.
- Familiarity with social media strategies and platforms is essential.
- Working knowledge of demand generation marketing tactics and tools such as marketing automation, CRM, Power BI, Google Analytics, Office 365, and Adobe Creative Suite is necessary.
Rupees 12 lakhs - 15 lakhs per annum, depending on qualifications and experience.
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