Senior Regional Market Insights Manager

1 week ago


Shanghai, Shanghai, China Abbott Full time

Job Summary:

The Senior Regional Market Insights role is responsible for driving business growth on the Abbott Nutrition Regional Cross Border eCommerce business by identifying meaningful and compelling insights. This includes analyzing consumer preferences, competitive trends, commercial opportunities, and risks, as well as ensuring accurate market and share forecast reporting for the financial cycle process.

Key Responsibilities:

  • Develop actionable recommendations based on deep understanding of marketing, business, and consumer via primary research and business analytics.
  • Triangulate knowledge across multiple data sources and come up with clear conclusions.
  • Validate shipment data to in-market consumption.
  • Contribute to establishing an insight-led team culture with best practice sharing across processes and protocols.
  • Support marketing to increase measurability and effectiveness with media return on investment analysis.
  • Support new product innovation launches with consumer-led insights.
  • Act as a sounding board for insights and analytics on Cross Border eCommerce during strategic planning cycles.
  • Lead learning plans to deliver business strategies and goals.

Requirements:

  • Strong experience in online syndicated data such as Nielsen Retail Audit, Smartpath, and/or Kantar Panel.
  • At least 8 years working experience in Consumer market research. Cross-functional experience preferred.
  • Experienced in Primary Market Research including Qualitative and Quantitative including Consumer & HCPs Tracking Studies, Innovation Validation as well as Communication Research.
  • Data Analytic experience such as Marketing Mix Modelling, Statistic forecasting (time series / regression analysis), Pricing models.
  • Team Management.

Preferred Qualifications:

  • Fluent in English and Chinese.

Education:

  • Bachelor's Degree or Above.


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