Innovation Marketing Manager-Personal Health

2 weeks ago


Shanghai, Shanghai, China Philips Full time
Job Title Innovation Marketing Manager-Personal Health (Pipeline)

Job Description

As a Marketing Strategist for Philips Personal Health, you will be responsible for driving innovation planning and development for our Male Grooming and Oral Health Care products. Your key objectives include developing a winning portfolio strategy and innovation roadmap, defining local winning propositions for each product innovation, and ensuring local consumer and competition relevance.

You will be part of
You will report to the Business Marketing Combination Leader and collaborate closely with various teams, including Trade Marketing, Digital Marketing, PR, E-commerce, Sales, and Finance.

To succeed in this role, you should have
•Minimum 8 years of experience in a marketing role with a proven track record of delivering business results
•University degree with a Business or Strategic Marketing direction
•Experience with marketing activation and a strong understanding of consumer motivations and insights
•A solid understanding of digital marketing, CRM, and e-commerce, with the ability to navigate the digital landscape and multi-channel environment
•Ability to understand and manage a full Profit & Loss account
•A driven, solution-oriented, analytical mindset, with excellent planning and organizational skills
•Excellent fluency in written and spoken Chinese and English

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