Digital Commerce Strategy Lead

1 month ago


Nanjing, Jiangsu, China BSH Home Appliances Group Full time
Job Description

We are seeking a highly skilled Digital Commerce Strategy Lead to join our team in Shanghai, China. The ideal candidate will have extensive experience in digital commerce strategy and operations, with a proven track record of driving business growth and improving customer experience.

Responsibilities
  • Develop and execute a comprehensive digital commerce strategy for Douyin, including sales fundamental improvement plans and trade promotion marketing plans.
  • Leverage platform resources and big data to drive business growth and improve customer experience.
  • Optimize and manage the entire operation process, coordinating with marketing, logistics, and BU teams to deliver operation excellence.
  • Lead a team to operate emerging channels, including live streaming management, promotion strategy, and product assortment.
  • Manage DP (Douyin Partners) and live accounts, conducting on-site analysis and user experience optimization to improve customer online shopping experience.
Requirements
  • Bachelor's degree or above, with a major in E-commerce preferred.
  • At least 5 years of relevant experience in China e-commerce, with experience on Douyin platforms required.
  • Familiarity with platform activities and rules, as well as Douyin platform store operation strategy, live streaming operation, and marketing practices.
  • Excellent data analysis skills, including daily product operation analysis, traffic and conversion analysis, and marketing strategy.
  • Strong team management capabilities, with experience managing DP and live management teams.
  • Good communication skills, sense of responsibility, active thinking, and good logic and teamwork skills.
  • Ability to work under pressure and learn well.

Salary Range: ¥300,000 - ¥500,000 per year, depending on experience.



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