Senior Brand Communication Specialist

4 weeks ago

Yangpu District, China Continental Full time
{"Job Summary

This role is responsible for developing and managing brand image in China, building and maintaining a positive company image through stakeholder engagements. Reporting to the Brand Communication Manager, this position will focus on brand management, media relations, and crisis communication.

Key Responsibilities:

* Develop and implement brand management regulations and public relations communication calendars within budget according to company marketing strategy.
* Drive media campaigns and events to achieve planned outcomes.
* Manage brand visual identity, develop brand VI guidelines, and monitor VI usage in the market.
* Provide standard content and templates to support internal and external stakeholders for brand communication.
* Arrange and classify brand relevant content regularly to identify and choose content to support internal and external stakeholders.
* Develop, implement, and monitor PR programs in support of branding and business objectives in China.
* Provide China perspective and analysis for effective development and implementation of China communication and stakeholder engagement programs.
* Coordinate with different functions and partners to develop communication materials and executive briefings for China engagement.

Requirements:

* University degree in Business, Marketing, Public Relations, Journalism, Communications, or a related discipline.
* Above 5 years of working experience.
* Good documentation and event management skills, and good communication skills.
* Vendor management experience with basic PR management knowledge.
* Strong capability to define participation and implement corporate and business strategy regarding high-profile events, tradeshows, exhibitions, marketing, and promotional materials design and production.
* Passion to learn and work under pressure.
* Independent and quick learner, coupled with excellent communication and networking skills.
* Meticulous and effective team player who works well in a fast-paced environment.
* Multi-international company working or cooperation experience.
* Proficient in Microsoft Office software and the Internet.

If you are interested in this role, please submit your online application.

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