EC Content Senior Executive

3 days ago

Shanghai, Shanghai, China Pierre Fabre Laboratories Full time
Who we are ?

Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world, the 2nd largest private French pharmaceutical group and the market leader in France for products sold over the counter in pharmacies.

Its portfolio includes several medical franchises and international brands including Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive, Pierre Fabre Oral Care. 


Established in the Occitanie region since its creation, and manufacturing over 95% of its products in France, the Group employs some 10,000 people worldwide. Its products are distributed in about 130 countries. 86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan. 


In 2019, Ecocert Environment assessed the Group's corporate social and environmental responsibility approach in accordance with the ISO 26000 sustainable development standard and awarded it the "Excellence" level.


Pierre Fabre is recognized as one of the "World's Best Employers 2021" by Forbes. Our group is ranked in the Top 3 in the cosmetics industry and in the Top 10 in the pharmaceutical industry worldwide. 

Your mission

Short Videos:


•plan and guide agency to deliver short videos for all online platforms timely with quality

•Ensure hit post ratio and short video UV contribution to store business

•Keep tracking of and analyze competitors short videos and improve Klorane videos

•make sure paid short videos format can deliver ROI

Store Livestreaming:


•Work with channel owners and Responsible for live streaming GMV target deliver

•Enhance all online platforms' livestreaming room image  ( decoration / pdt display / livestreamer )

•Manage its daily operation including content/editorial development and execution.

•Keep tracking of and analyze competitors activity and improve Klorane activity

Flagship Store Merchandising:


•Lead flagship store merchandising followed Tmall & JD's& Tiktok promotion calendar and ensure images in line with brand tone & manner.

•Optimize page layout, product displaying and site navigation by tracking and analyzing the
conversion rate so as to generate more sales.

•Provide brief to brand marketing team or TP for store merchandising content assets

•inside media assets optimization,improve CTR;

•store live room design and host image control in line with branding and different platform game rules

Campaign support :


•Consolidate pitching deck for major platform-wise marketing resources, e.g. Super Fans Day, Super Brand Day to generate more brand awareness as well as GMV Online

•Deck reponsable
( Special important meeting consolidation for all department, regular deck belongs to EC)
- IP pitch deck preparation
- Platform requested deck preparation

Who you are ?

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.

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