Marketing Manager- Filtration

4 months ago

Shanghai, China Imerys Full time
Job Summary

JOB SUMMARY/PURPOSE

Reporting to the Business Director of Filtration & Life Science APAC, the Marketing Manager supports the Filtration and Life Sciences APAC team, helping to ensure global alignment and strategy implementation, in order to anticipate market and customers needs, to ensure business plan targets are achieved.

 

To succeed, they will need to :

  • Collaborate across the entire commercial team; sales, technical support, S&T, S&OP, Customer Service…etc. to uncover insights and strategies to develop and implement for new and existing products, internally and externally

  • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and customers trends in order to translate results into actionable insights for commercial teams

  • Creating a comprehensive picture of the market structure in your related scope: products, competition per country, sub-segments especially for life science

  • Developing a strategy for the concerning market filtration and life sciences

  • Propose / support appropriate business development solutions (Organic, NPD,BD, CAPEX, etc.) 

  • Contributing to strategic initiatives & projects

 

JOB SCOPE/DIMENSIONS

 

Revenue Management;  Volumes,revenues, price effect, gross margins etc

Customer Centricity; voice of customers, customer literature, trade shows

New Business Generation; new products, new customers, cross sell etc

Business Analysis: Market segment analysis, commercial data analysis etc

 

KEY TASKS AND RESPONSIBILITIES

 

Business intelligence

 

  • Develop, structure and maintain a clear and sound understanding of the market structure in his/her related field, with precise inputs on the competition (financials, positioning, strategy etc)

  • Take initiative to bridge gaps in market understanding (internal research, external support etc.)

  • Be the referent in understanding the market dynamics: among competitors and among customers

  • Understand the segment and ensure to adapt Imerys answering customer needs

  • Monitor price policy and execute price decisions.

  • Support External Communication in production of sales enablers , impacting tools and participation in trade show, market events. Together with communication, propose adapted Branding Policy in line with customer segmentation

 

Strategic Development

 

  • Structure a multi-mineral product / solution offering with a clear and quantified value proposition for each of our products offered to the market as well as establish and justify a recommended price range based on market strategy, value proposition and competitive dynamics

  • Analyse potential development opportunities within an application segment, propose key actions in order to develop this opportunity cost effectively (Organic, NPD, CAPEX, BD etc.)

  • Take part in a project team to enforce new project development by providing the key inputs necessary to build a Business Plan (growth, volume, price range etc.)

  • Define the product mix (product, price, package, positioning, promotion), ensuring a common understanding of all relevant information to guide the market introduction, sales development, and share it within the organisation

  • Collect and analyse the information regarding the adoption rate / perception / product performance of new products by customers through the business network, and identify corrective/ reinforcement measures if necessary

 

JOB SPECIFICATIONS

Education: 

  • Bachelor or master degree in Engineering, Material Science, Chemistry or Marketing related field

Experience: 

  • Minimum of 5+ years of equivalent work-related experience in mineral or  industrial marketing

  • Commercial Excellence 

  • Filtration, personal care, health & pharma background are preferred.

  • MBA is a plus

 

Skills:

  • Marketing and technical understanding of Filtration & Life Science applications 

  • Ability to understand/determine a strategy and follow the appropriate steps to achieve it

  • Business acumen and insight to interact effectively with people from all backgrounds and levels, and to influence others

  • Able to select appropriate internal and external information and turn conclusion into action plans

  • Strategic approach of projects; long time goal understanding

  • Collaborative style

  • good analytical and critical thinking with strong communication and presentation skills

  • Project management, multitasking, and decision-making skills 

  • Metrics-driven marketing mind with eye for creativity

  • Digital marketing savvy

  • Proficiency in Google Suite

  • Adequate knowledge of data collection methods

  • Web analytics and business research tools acumen

  • English: fluent in written and spoken


 

Position TypeFull time

and

Permanent

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