Associate Manager, Customer Marketing

2 weeks ago

Shanghai, China SC Johnson Professional Full time

This role is responsible for the administrative and operational management of the Category Customer Marketing Team deployed for the Greater China Cluster. Partner with Marketing and Sales in the timely execution of category specific platform driven commercialization and Base / Expand initiatives.

Essential Duties and Responsibilities:

Jointly with the Customer Market Manager, Marketing Director, Cluster GM, select & prioritize customer marketing initiatives to be deployed across cluster markets, based on local knowledge, and monitor consistency of local execution

Deliver efficiency through scale and harmonization of materials across cluster

Maintain responsibility for category execution in cluster lead market

Develop Cluster Customer Marketing Team in both skills and capabilities

Adapt global brand stories and big Ideas into high impact shopper campaigns with agency partners as part of media and shelf

Propose and conduct Category specific shopper studies, applicable preferably to the Cluster, and Country specific where appropriate, and cascade study synopsis, learnings, implications and action plans to address opportunities

Develop instore and digital shopper toolkits for implementation, Communicate and align with Sales on execution scope and targets. (Channels, Store numbers, geographies, Resources, promotion budget)

Promotion & Activity Budget Management, efficient allocation of relevant promotion by activity and securing sales commitment for execution targets and scope

MAPP (Merchandising Assortment Price Promotion), gives sales operation picture of excellence in store, create standards of execution by channel and store segmentation

Ensure Trade Bundles developed by the Platform are appropriately adopted/adapted by the Cluster, and implementation plans are prioritized, resources fairly and optimally allocated, and implementation monitored

Supports Marketing Director in key areas like selection of projects, initiatives, prioritization and allocation of resources (promotions, mix component of trade spend, etc.), across Cluster Members and Categories

Required Skills / Experience / Competencies:

Should have multi-functional experience in Customer Marketing, and either in Sales / Marketing

At least 3 years each in a Marketing & Commercialization and a Sales role

Bachelor’s degree and above

Benefits and Perks:

Ongoing training and development

Family-owned company, with a family feel

Be a member of a company championing a better world through sustainability and environmental protection measures

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at .

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