MSL Manager

3 months ago

Beijing, China Astellas Pharma Inc. Full time

Responsibilities:

1、Lead Launch Taskforce 

• Lead Launch Taskforce from T-36 to T-12 for assigned product(s) early launch preparation including brand strategy co-creation with Global SBM

• Serve as brand lead prior to transition / handover of product readiness to marketing team

• Goal and KPI setting, milestones and deliverables planning with Taskforce members

• Conduct regular Taskforce meeting, ensure launch preparation process is aligned to Launch Excellence Framework

• Identify potential risk, issues and provide mitigation plan / problem solving 

• Initiate LRRs at appropriate time with Local Steering Committee and GPST members 

• Ensure effective communication and collaboration with Taskforce and cross-function members 

• Ensure appropriate cross-functions resourcing at different time to launch guided by Launch Excellence Framework

2、Core member of Launch Team

• Core member in Launch Team to monitor overall launch preparation progress and timeline, seek opportunities for timeline acceleration

• On behalf of BU, conduct annual Growth Strategy and Brand Planning exercise

• Ensure preparation progress are on track, help team members to overcome barriers/challenges during launch readiness process 

• Plan for new product launch KPI and tracking methodology, monitor launch KPIs achievement

3、New modality market entry

• Support new modality (including PF and RX+) market entry

• Deep dive China market environment, regulation and policies related to new modalities, generate insights and implication to new modality market entry

• External stakeholder engagement to clarify policies/regulation interpretation, overcoming barriers for market entry 

• Work cross-functionally with global and local functions to provide market entry recommendation including development, regulatory, supply chain and manufacturing, commercialization and market access

4、Oversee LRRs by Local Steering Committee and GPST 

• Maintain timeline for LRRs for each product. Send timely reminder to Launch Taskforce / Launch Team Lead 

• Provide support to Launch Leads on LRRs scope, preparation process and content quality control 

• Plan for appropriate LRRs based on product category, launch timeline and LRRs timing, communicate with stakeholders on LRRs arrangement.

• Ensure action items from LRRs are followed up and followed through

5、AHK point of contact

• Be AHK point of contact for all launch related business and activities 

• Provide guidance to affiliate on all internal launch readiness process and governance 

• Lead all brand related business case initiation, facilitate review and endorsement by CN-C and GPST 

• Organize and facilitate affiliate LRRs with CN-C LT and GPST members

6、Represent CN_C as core LEx member 

• Represent CN-C in Global LEx community, be the voice of Greater China to ensure the region needs are reflected in Global initiatives. Contribute to the community by sharing experience / learning from Greater China

• Facilitate experience sharing / best practice sharing within CN region and with broader communities outside CN-C

Qualifications：

1、Education

• Bachelor’s degree of science or marketing is preferred

2、Skills

• Excellent planning and project management skills with attention to detail and the ability to manage multiple cross-functional projects simultaneously.

• Analytical, strategic thinking and decision making leading to successful outcomes.

• Excellent communication skills and ability to lead cross-functional collaboration towards achieving shared goals 

• Ability to present complex issues to senior management which contribute to high level discussions and solutions

3、Experience

• Minimum 5 years of pharmaceutical/healthcare commercial experience

• Extensive brand management experience, preferably involving launching new products 

• Experience in regional brand management or new product launch planning is an added advantage 

• Strong understanding of healthcare landscape in the region 

• Fluent in English and Mandarin, both written and verbal

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