MSL Manager
2 months ago
Responsibilities:
1、Lead Launch Taskforce
• Lead Launch Taskforce from T-36 to T-12 for assigned product(s) early launch preparation including brand strategy co-creation with Global SBM
• Serve as brand lead prior to transition / handover of product readiness to marketing team
• Goal and KPI setting, milestones and deliverables planning with Taskforce members
• Conduct regular Taskforce meeting, ensure launch preparation process is aligned to Launch Excellence Framework
• Identify potential risk, issues and provide mitigation plan / problem solving
• Initiate LRRs at appropriate time with Local Steering Committee and GPST members
• Ensure effective communication and collaboration with Taskforce and cross-function members
• Ensure appropriate cross-functions resourcing at different time to launch guided by Launch Excellence Framework
2、Core member of Launch Team
• Core member in Launch Team to monitor overall launch preparation progress and timeline, seek opportunities for timeline acceleration
• On behalf of BU, conduct annual Growth Strategy and Brand Planning exercise
• Ensure preparation progress are on track, help team members to overcome barriers/challenges during launch readiness process
• Plan for new product launch KPI and tracking methodology, monitor launch KPIs achievement
3、New modality market entry
• Support new modality (including PF and RX+) market entry
• Deep dive China market environment, regulation and policies related to new modalities, generate insights and implication to new modality market entry
• External stakeholder engagement to clarify policies/regulation interpretation, overcoming barriers for market entry
• Work cross-functionally with global and local functions to provide market entry recommendation including development, regulatory, supply chain and manufacturing, commercialization and market access
4、Oversee LRRs by Local Steering Committee and GPST
• Maintain timeline for LRRs for each product. Send timely reminder to Launch Taskforce / Launch Team Lead
• Provide support to Launch Leads on LRRs scope, preparation process and content quality control
• Plan for appropriate LRRs based on product category, launch timeline and LRRs timing, communicate with stakeholders on LRRs arrangement.
• Ensure action items from LRRs are followed up and followed through
5、AHK point of contact
• Be AHK point of contact for all launch related business and activities
• Provide guidance to affiliate on all internal launch readiness process and governance
• Lead all brand related business case initiation, facilitate review and endorsement by CN-C and GPST
• Organize and facilitate affiliate LRRs with CN-C LT and GPST members
6、Represent CN_C as core LEx member
• Represent CN-C in Global LEx community, be the voice of Greater China to ensure the region needs are reflected in Global initiatives. Contribute to the community by sharing experience / learning from Greater China
• Facilitate experience sharing / best practice sharing within CN region and with broader communities outside CN-C
Qualifications:
1、Education
• Bachelor’s degree of science or marketing is preferred
2、Skills
• Excellent planning and project management skills with attention to detail and the ability to manage multiple cross-functional projects simultaneously.
• Analytical, strategic thinking and decision making leading to successful outcomes.
• Excellent communication skills and ability to lead cross-functional collaboration towards achieving shared goals
• Ability to present complex issues to senior management which contribute to high level discussions and solutions
3、Experience
• Minimum 5 years of pharmaceutical/healthcare commercial experience
• Extensive brand management experience, preferably involving launching new products
• Experience in regional brand management or new product launch planning is an added advantage
• Strong understanding of healthcare landscape in the region
• Fluent in English and Mandarin, both written and verbal
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