Senior Membership Operation Manager, HSBC Fintech

4 months ago


Shanghai, China HSBC Full time

We are currently seeking an experienced professional to join our team.

In this role, you will:

1、基于当前大会员覆盖的业务和客户概况,通过数据分析和数据洞察,找出大会员渗透的最优路径,并配合设计和产品经理,完善大会员的渗透和营销策略,以实现大会员规模的持续稳定增长;

2、负责完善大会员的客户数据标签体系,丰富会员数据画像,并推动将数据标签应用于前线销售环节,提升会员数据标签在前线的运用的覆盖率和使用率;

3、借助AI的丰富手段,完善大会员的的客户分层运营,实现精细化的会员运营,让会员运营效率提升;

4、负责高端会员的权益策划,整合内外部的资源,丰富和完善会员权益体系;

5、负责跨部门的项目合作和协调沟通,推动相关项目在大会员体系下的落地,实现双赢;

6、从会员平台的角度思考,抽象和沉淀会员的各项运营能力,提升运营效率,包括但不限于触达能力、模型决策能力、AI辅助客服能力等;

7、与产品团队协作,提升客户会员整体满意度,在权益使用、功能交互、会员互动等方面持续关注和优化客户的会员体验。

Requirements

To be successful in the role, you should meet the following requirements:

1.全日制本科及以上学历,市场营销、广告学、统计学及相关专业优先;

2.5年及以上数据运营、会员运营的相关经验,有金融或互联网高端客户运营工作经验优先;

3、对前沿的先进的技术手段的理解和深刻的认识,如AI、大数据、大模型等,且能具备一定的运用经验;

4.有较强的用户洞察力和数据分析能力,擅长用户行为路径引导,富有巧思;

5.有平台化运营思路,设计开放的平台机制,有平台运营经验优先;

6.具有较强的业务学习能力,有较强的业务服务意识,责任心强。



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