Digital Marketing Manager
1 month ago
Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust’s powerful measurement and analytics suite provides visibility, insights and essential tools that drive better results.
Our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our customers around the world. We seek outstanding candidates who demonstrate a commitment to diversity, equity, and inclusion through continuous learning and skill-building. We aim to support each other to ensure equitable and inclusive experiences, furthering our goal to create a culture of belonging that values the contributions of all team members.
We're proud to have received several awards in Summer 2022, including G2's Easiest Setup, Easiest Admin, Leader, and Easiest To Do Business With. Our CPO was also honored with a Top Women in Media Award, and we were named the Best Overall Mobile Marketing Solution of 2022. These accolades are a testament to the excellence and innovation of our award-winning company.
Get to know Marketing / The Department
Our Marketing Department is the heartbeat of Adjust's outreach efforts With our dynamic events, product marketing, content, PR, inbound, and video teams, we're on a mission to ensure Adjust shines brightly on the global stage. Our group of storytellers help boost awareness among our valued customers, fuel our lead pipeline, and continue to elevate Adjust's global reputation in the industry.
Make an Impact / The role:
As a Digital Marketing Manager, you will join our team in China, and work closely with several teams such as the China marketing team, global marketing team, and local client-facing teams. As a part of this team, you will lead, develop and execute integrated digital marketing campaigns for Adjust China. This is an excellent opportunity for an experienced digital marketer interested in expanding their marketing skills in a rapidly growing industry.
Empower Your Potential / Responsibilities:
Create, localize, and optimize content for different local digital marketing channels Develop and implement data-driven digital marketing strategies for the GCR region across digital channels Manage integrated marketing campaigns across all marketing channels - PR, social media, website, SEO/SEM, and content marketing Lead the planning and execution of the content operation pipeline for the Adjust WeChat Subscription Account, WeChat Service Account and WeChat Channels Work closely with the China marketing team, global marketing teams, such as content marketing, product marketing, PR and communications, event marketing and demand generation to localize pertinent global marketing campaigns Monitor, measure, and report on the effectiveness of digital marketing campaigns, and actively recommend and implement optimizations to improve program effectiveness Liaise with local client-facing teams to align and execute business goals for digital marketing initiatives Stay up-to-date with China export market trends and monitor competitive intelligence, best practices, and emerging marketing technologiesBring Your Knowledge/ Experience & Qualifications:
Must haves:
Written and spoken fluency in both English and Mandarin Chinese 3-5 years of marketing experience with a passion for content creation, social media, demand generation, project management, and problem-solving. Experience with WeChat and a strong understanding of how WeChat works; hands-on experience in driving and optimizing integrated marketing campaigns Have a strong work ethic, the ability to multitask, meet deadlines, outstanding organizational skills, willingness to learn and attention to detail. BA degree in Marketing, Communications, English, or equivalentNice to have:
Proven copywriting experience in Chinese and English with writing samples Proficiency with the Google Workspace (Google docs, sheets, Gmail. etc.) Experience with content and project management platforms (e.g., Storyblok, Smartling, and Asana); familiarity with marketing automation and CRM tools (e.g., Salesforce and Pardot) will be a huge plus Experience with Zhihu, Xiaohongshu, WeChat Ads, and other media platforms in China Great interpersonal skills and outgoing personality Mobile tech/ad/game industry background and knowledge are a huge plusEnhance Your Experience / Perks & Benefits:
Opportunity to make an impact on the ad-tech industry working for a forward-thinking leader in the space International, diverse teams with a strong focus on transparency, feedback and fun Education opportunities for ongoing professional development & continuous learning Company onboarding program where you’ll learn the ins-and-outs of our product with your fellow newbies Flexible workplace policy, allowing you to work either from home or our office space Generous vacation policy with flexible vacation days English Classes to enhance your collaboration with global colleagues and friends WFH program with remote online events (Coffee chats, team events, games, etc.) Wellbeing support with qualified therapists High end additional health insurance plan Monthly perk stipend to choose the perks that matter most to you-
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