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Account Director

4 months ago

Shanghai, China Indicia Worldwide Full time

About us

Indicia Worldwide is an insight and technology led communications agency with global production expertise.

Why we exist: we create new value

At Indicia Worldwide, our philosophy is one of ‘creating new value’. We create new value at every step of the journey that a brand takes to market, by driving an increase in marketing performance and reducing costs in marketing execution. For our clients and their customers, we are building mutually-beneficial partnerships. We see this proposition, built around the perfect balance of efficiency and effectiveness, as pioneering, entrepreneurial and, above all else, sustainable.

Our substantial investment in our technology and data science capability, and resource, provides our differentiation in the marketplace. Data insight and marketing technology give us the ability to measure our work, evidencing ROI as the most critical metric in today’s environment.

We see ROI where others don't. We are the only agency that combines creative, data and technology talent with production and procurement expertise to improve your marketing performance and efficiencies. We realise ROI for our clients by enabling them to deliver more engaging, cost-effective and sustainable customer experiences.

As a business, we draw on a rich heritage from the worlds of print, creative production, retail, data, digital, tech, and creative, bringing these disciplines together to support global brands with their omnichannel marketing activation needs.

We believe in what we do. We believe this proposition makes us unique. We have the capacity to redefine the way marketing is activated for our clients across the globe. Now, and well into the future.

The output: Improved client performance by engaging consumers with brand ideas better, faster, and more cost-effectively across every step of the journey that a brand takes to market.


Purpose of the role

As an Account Director, you will support and drive growth of the assigned accounts through balancing day-to-day operational support and leadership to the teams with a strategic approach to the client in order to enhance our service offering and overall performance.

Key Responsibilities:

Relationship Management

  • Develop strong global and local client relationships acting as a ‘go-to’ person and be seen as a trusted partner
  • Take responsibility for the client relationship and help them define the strategic direction of their marketing plans
  • Drive engagement through consistent and meaningful data driven interactions with the client
  • Address any issues immediately to ensure a mutually acceptable resolution and be responsible for ensuring that the delivery process runs smoothly, and all outputs are delivered to a high quality, on time and on budget
  • Support the Business Director and Client Partner in ensuring appropriate resourcing to the account, building business cases to support staffing decision making and help address resource priorities

Growth

  • Proactively develop and implement initiatives to expand Indicia Worldwide’s offering to the client while ensuring that the direction of all the work and deliverables reflect the client´s mission
  • Understand the client's industry sector, market position, company objectives, audience insights and use it to identify and drive forward opportunities client proposals & increased scope
  • Build and facilitate such environment where the team feels empowered and engaged to thrive and deliver the company’s strategy
  • Ensure a balanced management for growth and client management to develop relationships

Communication

  • Ensure that the team have a relevant and reliable flow of information on Indicia Worldwide’s capabilities, relevant client updates and internal ways of working
  • Communicate effectively with all relevant stakeholders – team & SMEs, client and senior leadership as well as any other support function in the business

Financial Accuracy and Analytical Skills

  • Ensure sound financial management and profitability of the assigned account
  • Deliver growth within the accounts for existing and new business and delivering increased profitability through a solid cost management
  • Ensure reliability of the forecasting process, taking full ownership of the financial process and promoting accountability within the team
  • Support the Business Director, Client Partner and Chief Client Officer in the yearly budgeting process

Strategic Thinking, Direction and Planning

  • Support the BD, CP and the CCO in bringing Indicia Worldwide´s vision and goals to life, by providing meaningful insights and relevant direction to ensure we are able to respond to all the needs of the client
  • Present, consult and discuss with clients independently regarding potential new opportunities or areas where Indicia could add further values and to seek support from your Business Director, Client Partner or other Subject Matter Experts whenever needed

Skills, knowledge, experience, and exposure

  • Significant background in Account Management, ideally coming with an Account Director background from an integrated agency, and/or Account Management teams leadership experience
  • Demonstrated high level of exposure to multisector and international environments and ability to effectively liaise with both internal and external stakeholders
  • Relevant experience in the marketing/client management industry: including Media, Technology, Retail, Automotive, Financial Services, Pharma, FMCG and/or beverage
  • Experience in Below-the-line (BTL), Shopper Marketing, Print management, POSM, Activation, Retail Branding.
  • Working on high-profile accounts with multi-disciplined account and agency teams.
  • Proven ability to manage managers, develop staff, resolve performance issues, and formulate resource plans.
  • Full understanding of the entire end-to-end marketing process from client strategic requirements to delivery cross-channels.
  • Intuitive ability to deconstruct problems and craft solutions within the context of a strategic objective, appreciating both the big picture and the details of any given situation.
  • Excellent communication and listening skills to communicate across many organizational levels, experience delivering inspiring communications to motivate clients and colleagues.


Mindset to navigate the role

  • Have the ability to strike a balance between the immediate client management needs and the mid to long-term growth opportunities. Continuous Improvement is at the heart of what they do and approach every conflict and challenge as an opportunity to learn and improve, keeping always a solutions-focused approach and with a strong focus on development (self and others).
  • The Account Director is a ONE Indicia ambassador and is ready to activate plans to reach targets autonomously, keeping the relevant senior stakeholders engaged throughout the process and in a collaborative way, ensuring alignment between the client’s needs and Indicia Worldwide. At the same time, they hold a holistic understanding of Indicia Worldwide’s value proposition and offer and are ready to act as a first point of contact for the relevant senior client stakeholders.
  • They will be entrepreneurial and pioneering by creating the opportunity with the client to start conversations about growth and new services.
  • The Account Director is a people-centered leader and will make their team a priority, finding always time to have meaningful interactions, quality time through 1:1’s and building a trusted relationship by providing and gathering feedback on a regular basis. They will proactively provide support to their teams and will feel accountable for the development of their direct teams.


The softer skills that we believe will help you thrive in this role:

  • Have strong leadership and coaching skills, with a visible strength in active listening and will also perform with a high degree of resilience and ability to maintain a long-term view when facing immediate challenges, supporting a constructive and smooth resolution of issues. They will also be creative, positive, flexible and pioneering when providing solutions to challenges.
  • They will be capable of always keeping a respectful, constructive and intelligent communication style and will be great at conflict management skills, such as displaying patience, practicing empathy or keeping a positive attitude.
  • The Account Director will also show a high level of prioritisation skills and will be effective in delegating and managing workload through the team.



Role Requirements

  • The Account Director will be expected to spend a significant amount of their time on client interactions, with a preference to have them face to face.
  • The Account Director will be expected to deal with high level of complexity tasks and challenges with autonomy and ensuring alignment with company's strategy and directives.
  • They will be expected to perform in a flexible environment but ensuring delivery. In exceptional circumstances, overtime may be required to match client or internal deadlines.
  • The Account Director will be required to work regularly from the Client's office(s) and attend Indicia Worldwide's offices when needed.


We are an equal opportunities employer and as such, will make any reasonable adjustments to accommodate the needs of all candidates. If you have any such needs or requirements in the context of your interview, please notify us so that we can make the appropriate arrangements.