Head of SPN GotoMarket, Principal SPN MKT, SPN GTM

5 months ago

Shanghai, China Amazon (Shanghai) International Trading Company Limited - D64 Full time
Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - Amazon continues to grow and evolve as a world-class e-commerce platform. The Global Selling team in China is responsible for recruiting local businesses to sell on Amazon’s 19 overseas stores, and supporting local sellers’ success and growth on the Amazon. Our vision is to be the first choice for all types of Chinese products to go globally.

Amazon Global Selling (AGS) is seeking a highly capable, self-directed Head of Service Partner Network (SPN) GTM to own China SPN marketing strategy and programs to support Seller success, and SPN BD. If you have a passion for build something from scratch, do innovation, love helping partners reach their potential, and are an expert in designing and implementing joint marketing plans and partner programs at scale – then we’re looking for you.
In this role, you will be a lead and subject matter expert on how to build collaboration channels with Service Providers. This will include building SPN marketing go-to-market initiatives with partners, develop service provider scalable campaigns, meanwhile drive SPN enrollment through partnership development. You will collaborate with Filed Marketing and Parnter BD peers to collect local market/service provider insights for business prioritization, build mechanisms for consistency. You will work closely with SPN product team, category owners, central marketing teams/PR, business/sales teams for program planning and execution to meet the pre-aligned goals. The ideal candidate has successful experience in results-driven marketing, project management, or BD, an unbridled passion for fast-paced business, accountability and an entrepreneurial spirit. This is a unique opportunity to play a highly visible role in an exciting growing business. You should have a hands-on approach with marketing campaign planning and implementation, and possess excellent project management skills.

Key job responsibilities
-Collaborate with SPN product team, central product solution marketing, regional business, and field marketing teams to identify priorities, focus partner marketing initiatives, and success metrics.
-Develop SPN product strategies, develop service provider facing marketing messages, and deliver through AGS-led online/offline campaigns and promotions.
-Innovate on SPN marketing campaigns and develop partner marketing programs.
-Develop and monitor partner marketing plans with key partners to effectively drive SPN awareness for Sellers to connect with service providers they need.
-Identify regional service provider communities, build cooperation, and manage the strategic partnership with the Alliance to support the joint GTM.
-Build and promote SPN stories with good partners to provide Sellers with tangible business results.
-Develops and tests pilot programs to continually improve campaigns.
-May plan and execute regional events when events are a part of marketing campaigns, influencing event registration and attendance goals, event demand generation strategy, and drive SPN awareness through online/offline promotions.
-Language: Chinese and English

BASIC QUALIFICATIONS

- 15+ years’ experience in business development, project management or leading delivery of large/cross functional marketing.
- Proved record of building marketing/business strategy and programs, end to end delivery, and communicating results to senior leadership.
- Strong marketing and business analysis and functional experience, including requirements gathering, creating/deploying solutions to end users. Must be metrics-driven.
- Capability to move easily between generating big, strategic ideas, and driving hands-on process improvement along with team.
- Strong bias for action, highly organized and ability to complete a high volume of tasks and projects with little to no guidance and tight deadlines in dynamic business environment.
- 7+ years of team management
- Excellent verbal/written communication and presentation skills in both English and Chinese.
- Bachelor’s degree in business development/marketing, MBA would be a plus.

PREFERRED QUALIFICATIONS

- MBA

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