GTM Manager, New Business Strategy;GTM经理，新业务策略;

5 months ago

Shanghai, China PepsiCo Full time
Overview

This role leads PepsiCo Foods H2/H3 new channels/occasions growth by overall strategy/model design and implementation. Key objective is to identify opty. and develop GTM model and playbook for new channels/occasions.

Responsibilities

1) Continuously assess market trends and identify new business opportunities• Focus on new channels trends and consumer dynamics; Proactively identify new growth opportunities by creative thinking to seed for future breakthourgh ideation• Conduct external market research, consumer and customer needs analysis, category trends deep-dive and competitor benchmark to provide fact-based insights and develop well-rounded view• Coordinate with internal stakeholders incl. category, sales, GTM, supply chain and R&D to intergrate cross-functional inputs2) Develop GTM model and playbook for new occasions/channels for scaled expansions in MU• Identify potential outlets and trade partner opty.• Work with MU and BU BD teams to assess different value chain design and develop relevant business case• Define GTM model by RCD, service partner and PEP direct trade models3) Define playbook for each AFH channel• Compose compelling portfolio solution based on right consumer profile and needs• Lead SLAM teams on project base for new product solutions• Creatively come up with new channels activation solutions incl. to-trade and in-store• Define and align with key stakeholders new channels/occasion investment model• Enable frontline with right customer management capabilities and tools4) Compose action plan for MU and implement in frontline• Moblize MU team with clear customer list, action plan, target and timeline• Track and intervent business development process

Qualifications

• Consulting background or AFH business background is a plus for business understanding and strategic thinking• Strong understanding of China FMCG industry and new channels opty. • Bright, self-driven, and intellectually curious thinker who is passionate about consumer goods and its commercial agenda• Excellent problem solving intrinsics with analytical skills and clear structured thinking to define problems and framworks• Rich experience in AFH• Strong & persuasive communication skills, influencing &collaboration skills• Executive maturity, high integrity & values driven• Strong English communication and business presentation skills, with high attention to details

• Action biased and result oriented mindset• Strategic thinking with top-down and longer term perspectives• Leadership and influencing skills to implement in a complex environment

• Sound English&Chinese fluency in both oral or written

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