Sr. Specialist, Customer Engagement and Experience

7 months ago


Shanghai, China AIA Full time

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

So if you believe in inspiring a better future, read on.

About the Role

根据整体内容生态规划,丰富友邦友享平台内容
提升内容的整体曝光以及业务转化促成

主要职责:

根据友邦友享平台整体内容运营策略规划,梳理平台内的内容板块并制定日常内容板块运营计划; 审核内外部供应商提供的内容素材,包括但不限于答题题目、健康资讯、视频内容等,保证内容数量以及质量; 根据社交热点,结合产品和业务独立策划撰写或者基于已有素材改写定期生成平台内所需内容,并在SOP完成图文编辑以及上线发布工作; 根据平台内容运营的实际情况,不断丰富和优化内容标签; 负责平台日常内容运营维护,监控运营数据,针对运营情况进行评估与预测,提出合理化方案,以推进产品的改进和运营策略的调整,提升整体KPI转化; 对于平台内相关活动、产品文案提供建议和推广物料制作支持。

技能/经验要求:

本科学历,市场营销、新闻、广告、中文等相关专业优先考虑; 有至少6年的工作经验,3年以上的新媒体内容运营等相关工作经验;有独立运营新媒体账号(小红书、微信视频号、抖音、头条新闻等)经验优先考虑; 有较好的文案能力,对社交热点有高度敏感度; 细心,有较强的数据分析以及沟通能力; 熟悉图文编辑和短视频制作工具,有快速生成各类内容的能力; 以业绩结果导向,能够高效并富有创造力的解决问题。

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