Marketing & Promotion Specialist
4 weeks ago
Job Description
电商平台营销推广专员(天猫/京东)
职位所在地:上海
职位概要 具备丰富电商营销实战经验且对天猫、京东两大电商平台有深刻理解和熟练操作能力; 负责制定和实施品牌在天猫及京东平台上的整合营销策略,以实现销售目标提升及品牌影响力拓展。 主要职责
1. 根据公司战略规划,设计并实施淘宝/天猫及京东店铺的全年度营销计划,包括但不限于大型促销活动(如双11、618等)、日常运营优化、会员体系构建以及站内外推广策略。
2. 精准分析淘系和京东平台规则、流量入口和用户行为特征,通过SEO优化、直通车、超级推荐、京东快车等工具进行广告投放和效果跟踪优化。
3. 深入研究竞品动态与行业趋势,结合产品特性策划专题活动,提升商品搜索排名和点击转化率。
4. 协调内部资源,与供应链、设计、客服等部门紧密合作,确保各环节高效协同以支持营销活动的顺利执行。
5. 制定并监控关键业绩指标(KPI),定期对运营数据进行深度分析,为决策提供依据,及时调整营销策略和执行方案。
6. 建立和完善商品运营体系,运用爆款打造经验,推动单品或系列产品的热销,提高品牌知名度和市场份额。
7. 关注并应用平台新功能、政策变化,洞察市场机遇,挖掘潜在增长点,持续拓展新的营销渠道和方式。
岗位要求 大学本科及以上学历,市场营销、电子商务等相关专业优先。 至少5年以上的电商平台营销推广运营经验,熟悉淘宝/天猫及京东后台操作流程和推广工具。 具备丰富的实战经验和成功案例,曾主导过大型促销活动策划与执行工作,有效提升店铺销售额和品牌曝光度。 出色的数据敏感性和分析能力,熟练掌握各类数据分析工具,擅长通过数据驱动业务决策。 强大的跨部门沟通协调能力和项目管理技巧,能够在高压环境下保持高效执行力。 对电商行业有深入理解和前瞻性视野,具有良好的商业敏锐度和创新能力。 我们提供 在灵活工作时间模式下,具有挑战性的任务、敏捷的决策过程和高度的个人责任感的现代化办公环境 创新思维和成长的空间,以及主导自己职业道路的可能性 促进持续学习和提倡多样性的公司文化 任职于世界领先的人类和营养公司的绝佳的就业机会。
平等雇佣机会 艾地盟ADM是致力于提供平等的雇佣机会,我们的雇佣决策不受种族、肤色、宗教、性别、性取向、性别认同、国籍、年龄、残疾和退伍军人身份的影响。
#IncludingYou
Diversity, equity, inclusion and belonging are cornerstones of ADM’s efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.
For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here:
About ADM
At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at
#LI-Onsite
Ref ID
#LI-EZ1
-
Sr. Specialist, Product Marketing
4 weeks ago
Shanghai, China AIA Full timeAt AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. So if you believe in inspiring a better future, read on. About the Role 1.Plan,execute and monitor product promotion activities to drive channel business and support sales force development 2.Research and initiate new product idea and product...
-
marketing specialist
1 week ago
Shanghai, Shanghai, China McCormick & Company Full timeMarketing SpecialistMarketing Insight Specialist Responsibility:1. Tailor solutions according to client needs, demonstrating the alignment between solutions and client requirements.2. Provide business insights, market analysis, business data report works out an action plan to collaborate with different parties to achieve the goal.3. Supporting the...
-
Shanghai, Shanghai, China ABB Full timeMarket Development Specialist China and Asia RegionTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations....
-
Marketing Specialist
3 weeks ago
Shanghai, China Altair Engineering Full timeJob Summary: Take charge of the market strategy and execution for the Advanced Data Analytics product line, including but not limited to digital marketing strategy, content creation, and campaign planning/reporting, to ensure active social engagement in China while promoting the brand and generating demand. The communication activities will be...
-
Online Marketing Specialist
3 weeks ago
Shanghai, China Razer Full timeJob Responsibilities/ 工作职责 :1、Coordination with JD platform's marketing resources, activities, and planning for the release of new products.2、Coordination of resources and planning between various stores and companies on the JD platform.3、Implementation of JD's self-operated RTB (Real-Time Bidding) advertising."Job Responsibilities:Align with...
-
Regional Marketing Specialist
2 days ago
Shanghai, China Abbott Full timeMAIN PURPOSE OF ROLE Under general supervision, coordinate and provide technical sales and marketing expertise for product promotions and marketing campaigns. MAIN RESPONSIBILITIES • Perform complex sales and marketing activities and review business results to ensure the adherence of the sales and marketing activities and plans. • Liaise with...
-
Senior Marketing Specialist
3 weeks ago
Shanghai, China ZEISS Group Full timeThe Sector Marketing Specialist will play a critical role in developing Biotech and pharma business growth strategie with marketing plan implementation. He or she will lead the planning and implementation of assigned projects and marketing events. He or she will also drive the leads generation initiatives through targeted. Requirements - Education...
-
Digital Marketing Specialist
1 week ago
Shanghai, China Cadence Design Systems, Inc. Full timeDescription This role will be responsible for the project management and implementation of tactical marketing initiatives for the company. -Marketing Content Production Implement content development plan by working with cross function and internal teams. Communicate with global marketing team, leverage global content resources. Create content by...
-
Brand and Marketing Lead
1 week ago
Shanghai, China Razer Full timeJob Responsibilities/ 工作职责 :We are seeking a dynamic and experienced Marketing Specialist to join our team and drive the marketing efforts for RESPAWN, a snacking brand for gamers and esports users joint created by RAZER and Mars Wrigley. This role will focus on brand activations, social media campaigns, and offline events. He/she should be...
-
Shanghai, China Thermo Fisher Scientific Full time: Act as a member of the corporate marcom BP for division business, contribute to the development of MKT strategic and tactical integrated marketing plans, to achieve objectives based on division marketing strategies. Lead best in class marketing execution for division MarCom events based on project team management, multi-function collaborations and...
-
Marketing Intern
4 weeks ago
Shanghai, China Beijing Century Joyo Courier Service Co., Ltd. Full timeAmazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. To serve the goal, Amazon has created one of the most advanced fulfillment and logistic networks in the world. Amazon Global Logistics in China is a team of highly experienced logistics professionals, product & program...
-
Channel Sales Specialist I
1 week ago
Shanghai, China Cadence Design Systems, Inc. Full timeDescription Summary: The Channel Sales Specialist is responsible for working with Cadence channel partners on designing and executing Cadence solution adoption in the market with the goal of driving new pipeline, revenue and overall value to Cadence customers and prospects. Channel Sales Specialist leverage their partners domain expertise (industry,...
-
Sr. Specialist
3 weeks ago
Shanghai, China Axalta Full timeDescription : Marketing Specialist: To assist business leader on execution of mar-com strategy . Candidate should work with internal resources / functions to make sure process comply with internal policy ,meanwhile , co-operate with all related stakeholders to implement detail plans/actions . Candidate should have good communication skill to...
-
sales & marketing specialist i
4 weeks ago
Shanghai, Shanghai, China TE Connectivity Full timeAt TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job OverviewTE Connectivity's Sales & Marketing Support Teams assist with implementing sales/marketing initiatives by providing technical and/or product information support (i.e., data analysis, tracking,...
-
sales & marketing specialist ii
1 week ago
Shanghai, Shanghai, China TE Connectivity Full timeAt TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job OverviewTE Connectivity's Sales & Marketing Support Teams assist with implementing sales/marketing initiatives by providing technical and/or product information support (i.e., data analysis, tracking,...
-
Marketing Communications Specialist II
2 weeks ago
Shanghai, China Thermo Fisher Scientific Full time: Manage the operation of our social content platform to proactively engage customers through content marketing, nurturing, and generating demand. Generate sales tools that support our sales team in effectively communicating the benefits of Thermo Fisher Total Solutions. Develop and enhance training programs to improve internal stakeholders' adoption of...
-
Swine Marketing Specialist
3 weeks ago
Shanghai, China Elanco Full timeAt Elanco (NYSE: ELAN) – it all starts with animals!As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose –...
-
Ocean Logistics
3 weeks ago
Shanghai, China AsstrA Full timeOcean Logistics - Trade Lane Development Specialist at AsstrA | softgarden View job here Ocean Logistics - Trade Lane Development Specialist Full Time Shanghai, China With Professional Experience ...
-
Sales Specialist
2 weeks ago
Shanghai, Shanghai, China ABB Full timeSales SpecialistTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a...
-
Product Marketing Specialist III
3 weeks ago
Shanghai, China Thermo Fisher Scientific Full time: Marketing promotion: Design and lead SEM focused marketing campaign in all market, especially in Academia and Industry, set up digital strategy, drive leads / pipeline generation and brand awareness. Marketing collaterals localization and content generation. Lead new product introduction (NPI), generate value proposition, product positioning and GTM...