IC Consumer marketing mgr
4 months ago
工作摘要/目的Job Summary / Purpose
Leverage database marketing to influence End-User/Patient/Consumers’ at the various stages of their patient life cycle. Impact consumers’ attitude and behaviour during awareness, consideration, usage and repeat purchase to fulfill marketing objective from trial to retention Marketing activities roll-out plan and other product communication Online marketing activities roll-out plan and other product communication
主要职责/责任Essential Duties / Responsibilities
Lead and drive consumer campaign strategy and toolbox development together with global Marketing, local IC marketing and Consumer CARE team in line with CVI Online marketing activities roll-out plan and other product communication Potentially manage local end-User communities, networks and social media where relevant and develop CRM program & offline event accordingly. Establish and manage ongoing effective internal communication (sales, marketing, RA, GA and Commercial teams) to ensure coherence in our approach to consumers (End-Users)
任职资格Job Qualifications
Bachelor's degree or equivalent 3+ years of experience operation management, and delivering results in CRM and Program Management role Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously Experience interpreting data and making business recommendations Data warehouse data mining skills CRM marketing or club relationship management experience It’s preferred to have experience in consumer goods/FMCG/infant baby goods or chronic care medical device industries Strong verbal and written communication skills Fluent in English and Chinese
岗位胜任力Competencies – apart from global competencies
Proven track record of implementing successful digital marketing and consumer campaigns using multiple channels (direct marketing, medical marketing, telemarketing, web, social media Strong process and numerical skills with an analytical approach to marketing and an ability to identify and act on trends and insights. Knowledge of segmentation driven by data mining. An expert at managing multiple, complex projects across different stakeholders and moving these projects forward by getting timely consensus and/or differences resolved Good communicator, willingness to share knowledge and able to get buy-in quickly Independent thinker and a good team player, with abilities to convince stakeholders cross-functionally and change management. Able to work independently to achieve this. Good English (Written and Spoken) is a mustPursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.
Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.
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