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Trade Marketing Manager, Offline

1 month ago

Shanghai, Shanghai, China Philips Full time
Job TitleTrade Marketing Manager, OfflineJob Description

In this role, you have the opportunity to

Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology.

You are responsible for

  • Initiate offline trade marketing strategy plan and translate into granular action plan.
  • Drive retail sellout growth and market share growth: work closely with category marketing manager to drive category growth in retail which secure category sellout and market share target.
  • Market analysis: close monitor the markets dynamic and capture opportunities through the analysis of market, competition and sell out.
  • Shopper insight understanding shape the consumer decision journey based on deep understanding of consumer insight and shopping behavior.
  • Plan development and execution: come up with and implement channelized retail activation plan including Portfolio & Merchandising, POSM, Promotion, Activation
  • Evaluation and learning: campaign result tracking and evaluation which drive consistent improvement
  • New product launch: work together with category MM to assure the successful new product launch in retail.
  • Budget Management
  • maximize the ROI within agreed budget scope
  • A&P/Margin allocation and tracking
  • Achieve retail operation excellence. Initiate nationwide activation by product category.
  • Other cross category marketing activities support on project base

You are a part of

You will report to national offline senior trade marketing manager and collaborate with many other teams including Sales, Brand Marketing, Finance etc.,

To succeed in this role, you should have the following skills and experience

  • 5+ years' experience in marketing activities in a multi-national consumer goods company.
  • Strong communication skills and presentation capabilities
  • social marketing content competence.
  • Ability to interface effectively with other resources
  • Good English command
  • Results oriented, Self-motivated and could work under pressure and dynamic circumstance

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long-term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment.
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere.

Why should you join Philips?

Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

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