Wine Trade Marketing Specialist

1 week ago

Shanghai, Shanghai, China Treasury Wine Estates Full time
About Treasury Wine Estates

Treasury Wine Estates is a premium-focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio, and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), the company strives to be recognized as the world's most admired premium wine company.

Role Overview

As a Trade Marketing Executive, you will manage and execute 'in full & on time, with excellence' (IFOTWE) the BTL elements of all key brand programs. This includes managing and executing IFOTWE agreed experiential programs, assisting the line manager to deliver the final execution plans for the retail channel, and continuously tracking $A&P spend for agreed projects.

About the Job
  • Manage and execute 'in full & on time, with excellence' (IFOTWE) the BTL elements of all key brand programs.
  • Manage and execute IFOTWE agreed experiential programs.
  • Assist line manager to deliver the final execution plans for retail channel.
  • Continuous tracking of $A&P spend for agreed projects.
  • Manage brand POS & Inventory.
  • Closely monitor execution of key programs to capture leanings and drive for continuous improvement.
  • Build strong relationships with internal stakeholders to ensure clear communication, direction, and execution of marketing programs.
  • Actively participate in continuous improvement around culture and personal development.
  • Manage and nurture agency relationships – BTL & Experiential, to achieve best results as well as seeking to bring new ideas to the table.
  • Assist line manager to manage and execute 'in full & on time, with excellence' (IFOTWE) the sales execution plan for all key portfolio initiatives.
  • Assist communication and engagement with sales team for key portfolio initiatives across various channels and markets.
  • Responsible for complying with company policies, procedures, and governance including Corporate Social Responsibilities, Risk Management, and Health and Safety.
About You
  • Bachelor's Degree or above, with a marketing major preferred.
  • 2-3 years of working experience in project management, marketing, PR, or events.
  • FMCG trade marketing experience, 3+ years preferred.
  • FMCG retail channel experience will be beneficial.
  • Strong project management & planning skills.
  • A clear and confident communicator who can build strong relationships.
  • Ability to work autonomously and self-regulate workflow and approvals as necessary.
  • Proven experience in creation and implementation of BTL programs.
  • Experience in managing agencies.
  • Experience in managing $A&P budgets.

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