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SFE Business Development Manager

2 months ago

Shanghai, Shanghai, China Abbott Full time

About the Role

This role is responsible for supporting Abbott's Business Units (BUs) on target setting & allocation, territory design and optimization, performance & behavior KPI tracking, listing tracking, incentive communication as the business partner; driving the brand strategy landing from SFE perspectives.

Key Responsibilities

This role involves working with:

  • Internal BU leaders (sales & marketing, digital & operation if any) and BU sales managers/functional departments, SFE or other CE&I team leaders and members
  • External partners (if required) to take care of the following responsibilities:
  • Understand BU and brands strategy, lead field force implementation including target hospital selection, territory setting/optimization, target setting/allocation.
  • Lead the customer analysis & KPI tracking of the BU/brands; discover the root cause of gaps and propose actions.
  • Define the listing pool rules and lead the listing pool selection, listing tracking and help BU find the areas to improve.
  • Conduct regular analysis of productivity of territories and sales lines, performance of BU/brands, performance of field force and work out improving areas with insights.
  • Work as the window person of BU appealing or ad-hoc requests.
  • Work as a key player of incentive framework design to land brand strategy and communicate the incentive policy to all layers of field force.
  • Lead hospital potential assessment.
  • Support field force on utilizing SFE platforms/systems/dashboards in their daily operation, bridge system issues with technical teams for resolution.
  • Contribute to structuring analysis & restructuring when required.