Product Marketing Manager

4 weeks ago


Beijing, Beijing, China Lenovo Full time

About the Role

We're seeking a dynamic Product Marketing Manager to join our team and help revolutionize the gaming world with AI. As a key member of our marketing team, you'll be responsible for developing and executing strategies that make our gaming AI PCs and software, specifically Legion and LOQ, the talk of the town.

Key Responsibilities

Market Research and Analysis

Conduct in-depth market research to identify trends, customer behavior, and competitive landscapes. Deliver actionable insights that inform our product development and marketing strategies.

Product Positioning and Messaging

Craft compelling product positioning and messaging that sets us apart from the competition. Ensure our gaming AI solutions, particularly Legion and LOQ, are the go-to choice in the market.

Go-to-Market Strategy

Develop and execute go-to-market strategies that drive adoption and growth. From pre-launch buzz to sustained momentum, you'll be responsible for turning heads and delivering results.

Content Creation and Management

Develop a content strategy that fuels our marketing engine and educates our audience about Legion and LOQ. Create engaging content, including product briefs, case studies, white papers, videos, and blogs.

Campaign Planning and Execution

Design and execute multi-channel campaigns that boost product awareness, engage gamers, and drive conversions. Measure campaign performance and optimize strategies for maximum ROI.

Customer Engagement and Community Building

Engage with the gaming community across social media, forums, and events. Build a loyal following and gather feedback to refine our products and services.

Sales Enablement

Equip our sales team with the tools, training, and support they need to succeed. Ensure they have everything required to crush their targets and drive revenue growth.

Performance Tracking and Reporting

Track and analyze campaign performance to optimize strategies and hit our KPIs. Use data to inform decision-making and drive business outcomes.

Collaboration with Product Development

Partner with our product team to align marketing with product features and timelines. Ensure we're always in sync and on point.

Competitive Analysis

Monitor competitors and identify areas for differentiation. Position our products to dominate the market and stay ahead of the competition.

Advocacy Building

Build strong relationships with key opinion leaders from the press and social media influencers. Leverage their platforms to amplify our product's reach and credibility.

Growth Mindset

Drive gaming penetration beyond hardcore gamers. Cultivate a growth mindset to expand our audience and tap into new market segments.

Budget Management

Manage the marketing budget effectively, ensuring every dollar spent delivers maximum ROI.

Innovation and Creativity

Stay ahead of the curve with the latest trends and tech in gaming and AI. Foster a culture of innovation and creativity within the team.

Join us in revolutionizing the gaming world with AI. Let's change the game together.



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