Product Marketing Strategist

1 week ago

Beijing, Beijing, China Lenovo Full time

About the Role

We're seeking a dynamic Product Marketing Manager to join our team at Lenovo. As a key member of our gaming division, you'll be responsible for developing and executing strategies that drive the success of our gaming AI PCs and software, specifically Legion and LOQ.

Key Responsibilities

  • Market Research and Analysis: Conduct in-depth market research to identify trends, customer behavior, and competitive landscapes, providing actionable insights to inform our product development and marketing strategies.
  • Product Positioning and Messaging: Craft compelling product positioning and messaging that sets us apart in a crowded market, ensuring our gaming AI solutions are the go-to choice for gamers.
  • Go-to-Market Strategy: Develop and execute go-to-market strategies that drive adoption and growth, from pre-launch buzz to sustained success.
  • Content Creation and Management: Create engaging content, including product briefs, case studies, white papers, videos, and blogs, to educate our audience about Legion and LOQ.
  • Campaign Planning and Execution: Design and execute multi-channel campaigns that boost product awareness, engage gamers, and drive conversions, measuring and optimizing performance along the way.
  • Customer Engagement and Community Building: Engage with the gaming community across social media, forums, and events, building a loyal following and gathering feedback to refine our products.
  • Sales Enablement: Equip our sales team with the tools, training, and support they need to succeed, ensuring they have everything required to crush their targets.
  • Performance Tracking and Reporting: Track and analyze campaign performance, using data to optimize strategies and hit our KPIs.
  • Collaboration with Product Development: Partner with the product team to align marketing with product features and timelines, ensuring we're always in sync and on point.
  • Competitive Analysis: Monitor competitors, identifying their strengths and weaknesses, and positioning our products to dominate the market.
  • Advocacy Building: Build strong relationships with key opinion leaders from the press and social media influencers, leveraging their platforms to amplify our product's reach and credibility.
  • Growth Mindset: Drive gaming penetration beyond hardcore gamers, cultivating a growth mindset to expand our audience and tap into new market segments.
  • Budget Management: Manage the marketing budget effectively, ensuring every dollar spent delivers maximum ROI.
  • Innovation and Creativity: Stay ahead of the curve with the latest trends and tech in gaming and AI, fostering a culture of innovation and creativity within the team.

What We're Looking For

We're seeking a strategic thinker with a passion for gaming and AI, who's ready to make a significant impact in the market. If you're a creative problem-solver with a growth mindset, we want to hear from you.

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