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National Account Manager
2 months ago
About the Role
As a National Account Manager, you will be responsible for cultivating and managing key relationships with major food service clients across China. This includes leading negotiations, developing strategic partnerships, and driving sales growth within this dynamic sector.
Your Responsibilities:
- Develop and execute comprehensive sales strategies to secure contracts and expand market share with prominent national food service chains (e.g., tea shops, bakeries, ice cream parlors, coffee shops, fast-food restaurants).
- Collaborate closely with headquarters to negotiate nationwide or regional agreements, promotional campaigns, marketing initiatives, and event plans.
- Leverage your understanding of the food service industry to identify product development opportunities and collaborate with internal R&D teams to create tailored solutions for key clients.
- Maintain a comprehensive database of potential and existing clients, conduct targeted outreach, and organize effective sales visits.
- Set ambitious yet achievable sales targets and track progress diligently. Analyze market trends and competitor activities to refine strategies and maximize success.
- Build strong relationships with key decision-makers within client organizations (purchasing, R&D, marketing departments) to ensure exceptional customer service and foster long-term partnerships.
- Develop and implement effective sales processes for direct supply and indirect distribution channels, ensuring seamless operations and client satisfaction.
Your Profile:
- Proven track record of 5+ years in developing and managing key accounts within the food service industry.
- 2+ years of experience directly serving or indirectly supporting major food service clients, or a background in product development and application within this sector.
- Demonstrated ability to learn quickly and adapt to new products, market trends, and industry best practices.
- Exceptional negotiation and communication skills, coupled with strong analytical abilities and market insights.
- Collaborative team player with a proactive mindset, capable of thriving in a fast-paced environment and achieving ambitious goals under pressure.