O2O Channel Development Manager

3 weeks ago


Shanghai, Shanghai, China Mondelēz International Full time

O2O Channel Development

Develop and optimize O2O channel expansion strategies aligned with Mondelēz International's development strategy, including online platforms and offline store integrations, to enhance brand coverage and market share across all channels.

Key Responsibilities:

  • Formulate and implement O2O channel strategies to drive business growth.
  • Collaborate with cross-functional teams to integrate online and offline channels.
  • Analyze market trends and consumer behavior to inform strategy development.

Requirements:

  • Bachelor's degree in a relevant field.
  • More than 7 years of working experience in O2O operations or a related field.
  • Mature customer service/sales experience.

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