O2O Channel Manager

1 month ago


Shanghai, Shanghai, China Mondelēz International Full time
Job Summary

We are seeking a highly skilled O2O Channel Manager to join our team at Mondelēz International. As a key member of our O2O team, you will be responsible for developing and optimizing O2O channel expansion strategies aligned with our brand's development strategy.

Key Responsibilities
  • Develop and optimize O2O channel expansion strategies to enhance brand coverage and market share across all channels.
  • Establish and maintain strong relationships with platforms, third-party service providers, and offline retailers.
  • Conduct in-depth market trend, competitor analysis, and consumer behavior studies to provide valuable insights and strategic recommendations for the brand.
  • Leverage both online and offline resources to plan and execute effective marketing campaigns, enhancing brand awareness, customer loyalty, sales performance, and optimize RTB/CPD efficiency.
  • Work with customer marketing managers, region RTM managers, brand managers, and media managers for multifunction matters related to strategy development, online and offline channel expansion, and activity design, execution & review, budget management, and spending reimbursement.
  • Lead and manage the O2O team, including training, evaluation, and motivation of team members, fostering a high-performing and professional team culture.
Requirements
  • Bachelor's degree
  • More than 7 years of working experience
  • New retail platform or EC/O2O operation background
  • Mature customer service/sales experience
  • Sensitive to business data
About Mondelēz International

Mondelēz International is a leading company in the snacks business, including biscuits, chocolate, candy & gum, and beverages. We have established manufacturing plants in East, South, and North China as well as a Global Biscuit R&D Technical Center in Suzhou.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.



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