Content Strategist

2 weeks ago

Shanghai, Shanghai, China Amazon (Shanghai) International Trading Company Limited Full time
About the Role

We are seeking a seasoned Senior Content Manager to lead our dynamic team of content developers in Asia Seller Education. As a key member of our team, you will be responsible for overseeing the creation, management, and optimization of content across multiple external and internal-facing education programs.

Key Responsibilities
  • Develop and execute a content strategy that meets learner needs and business objectives, analyzing industry trends and adapting strategies to maximize engagement.
  • Manage a team of four content developers, providing guidance, feedback, and support to ensure team cohesion and productivity.
  • Oversee the content development roadmap and ensure timely production of high-quality content, editing and approving content pieces to ensure alignment with standards.
  • Monitor and analyze content performance metrics to evaluate the effectiveness of content strategies and identify areas for improvement.
  • Collaborate closely with product and program management, product marketing, sales, and account management teams to create cohesive and impactful content, ensuring alignment with knowledge about Selling on Amazon.
  • Stay updated with the latest content trends and technologies, proposing and implementing new ideas to drive innovation.
About the Team

The Asia Seller Education team strives to provide world-class education programs to empower Sellers to start and grow their business on Amazon globally. We deliver high-quality education when and where Sellers need it, driving innovation to optimize Seller experience over time. Our portfolio consists of global and local-initiated programs to fulfill Sellers' learning preferences with Self-service learning and Instructor-led training.

Requirements
  • Bachelor's degree in Education, Communications, Journalism, Marketing, or a related field.
  • 8+ years of experience in content management or related roles, with 5+ years in a leadership position.
  • Demonstrated leadership experience with direct oversight of content teams, including hiring, training, and performance evaluation.
  • Ability to analyze data and use analytics to drive content decisions, identify potential issues, and initiate solutions proactively.
  • Excellent writing, editing, and proofreading skills with a strong portfolio of published content.
  • Exceptional organizational skills and ability to manage multiple projects simultaneously.
  • Outstanding communication and collaboration abilities.

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