Digital Marketing Strategist, CNGS MKT Lifecycle

2 months ago


Shanghai, Shanghai, China Amazon (Shanghai) International Trading Company Limited Full time
About the Role

We are seeking a highly skilled Digital Marketing Manager to join our team at Amazon (Shanghai) International Trading Company Limited. As a key member of our Marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and customer engagement.

Key Responsibilities
  • Conduct in-depth analysis of customer insights to identify opportunities to assist sellers overcome obstacles and improve their sales performance.
  • Develop and create high-quality marketing content, including blog posts, social media posts, videos, and live-broadcasting, to engage and educate new sellers.
  • Collect and analyze seller insights to optimize our process and program offerings, ensuring they meet the evolving needs of our customers.
  • Establish and track marketing metrics, identifying areas for improvement and implementing data-driven solutions to enhance our marketing efforts.
  • Collaborate with cross-functional teams, including Product Management and Business Development, to ensure alignment and maximize impact.
Requirements
  • 4+ years of professional marketing experience, with a focus on digital marketing and content creation.
  • Proven track record of building, executing, and scaling cross-functional marketing programs or campaigns from concept to completion.
  • Experience using data and metrics to drive improvements and inform marketing decisions.
  • Proficiency in Microsoft Excel and data analysis.
Preferred Qualifications
  • Experience using customer research, data, and metrics to inform marketing strategies and measure program effectiveness.
  • Proficiency in using marketing automation tools, such as Marketo, Tableau, and Salesforce, to target, segment, and report on demand generation efforts.


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