Creative Lead – Copywriting

7 hours ago

Shanghai, Shanghai, China DIGITAL LUXURY GROUP, DLG SA Full time

As a Creative Lead at DIGITAL LUXURY GROUP (DLG SA), your primary objective is to develop compelling copy that aligns with client expectations.

In this position, you will:

Effectively present concepts to internal teams, including the Creative Director, Social Planner, and Account Service Team, while clearly explaining the reasoning behind your creative decisions.

You will be expected to communicate your creative ideas to various internal teams, ensuring clarity and understanding of the underlying rationale.

Collaborate with editors to produce, review, and enhance content, guaranteeing the final output meets quality standards and consistency.

Your role will involve working closely with editors to ensure that the produced content is cohesive and of high quality.

KEY RESPONSIBILITIES

主要职责

Partner with relevant teams (Account Service, Strategy, Design) to ensure that creative messages are delivered consistently and align with the strategic outputs from Account Service and Planning teams.

You will work collaboratively with all relevant departments to maintain consistency in messaging and ensure alignment with strategic goals.

Provide constructive feedback to team members regarding daily project execution, overseeing overall deliverables.

Your role will include offering feedback to team members to enhance project execution and manage overall deliverables effectively.

Guide editors in daily tasks, ensuring that both Copy and Design teams convey a unified message.

You will oversee the daily activities of editors to ensure that a consistent message is communicated across teams.

Demonstrate the ability to independently manage briefs, create proposals, execute projects, and present to clients for smaller initiatives such as H5 or Mini Programs.

You should be capable of independently handling smaller projects, from understanding requirements to creating proposals and presenting them to clients.

Execute integrated campaign projects under the supervision of the Group Creative Director.

You will be responsible for executing integrated campaigns with guidance from the Group Creative Director.

REQUIRED QUALIFICATIONS

任职要求

Bachelor’s degree or higher. A minimum of 5 years of experience in a digital marketing agency or a 4A advertising firm, with prior experience in team management.

You should possess at least 5 years of experience in a digital marketing agency or a reputable advertising firm, along with strong team management skills.

Previous experience working with automotive clients is essential.

Experience in servicing automotive brands is a requirement.

Ability to independently manage a campaign from brief acquisition to proposal creation, execution, and client presentation.

You must be capable of independently overseeing campaigns from the initial brief to the final presentation to clients.

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