CRM Operations Specialist

23 hours ago

Shanghai, Shanghai, China The LEGO Group Full time
About the Role

We are seeking a highly skilled Membership Activation Manager to join our team at The LEGO Group. As a key member of our CRM operations team, you will be responsible for managing CRM operations and critical metrics, developing CRM operational strategies for LEGO Brand Retail Store (LBR) in China.

Key Responsibilities:

  • Develop and implement CRM operational strategies to drive business growth and customer engagement.
  • Work closely with Market Group China CRM team to align on the LEGO Retail CRM long-term strategy and annual member basic benefit plan.
  • Take the lead role in managing LEGO Retail Membership mechanics and benefits, working closely with cross-functional teams such as retail operation, marketing, and finance.
  • Provide ongoing support to retail operation and marketing teams to sustain CRM value and drive business results.
  • Support the development of loyalty reports and deliver valuable business insights to inform CRM and business decisions.
  • Collaborate with the product team to develop digital products that meet CRM needs.
  • Work closely with customer service teams to ensure customer queries are resolved and customer satisfaction is maintained.
  • Lead agencies to ensure the excellent execution of LEGO Membership Loyalty Program-related system operations and channel communications.
Requirements

To be successful in this role, you will need:

  • A minimum of 5-7 years of experience in CRM, digital, social commerce, or data-driven marketing in consumer goods or retail.
  • Passion for digital platforms and a deep understanding of commercial and communication principles.
  • Energetic and keen to learn new ideas, with strong presentation and communication skills.
  • Experience working with social commerce and community, with confirmed records of success.
  • High degree of commercial savvy and ability to bring a results-focused approach to decision-making.
  • Independent, dedicated individual with a highly responsible nature and ability to work in a matrix organization.
  • Fluent written and spoken English and Mandarin.
What We Offer

We offer a range of benefits to support your career and well-being, including:

  • Family Care Leave - enhanced paid leave options for important times.
  • Insurances - life and disability insurance for protection and peace of mind.
  • Wellbeing - resources and benefits to nurture physical and mental wellbeing.
  • Colleague Discount - generous colleague discount from day one.
  • Bonus - bonus scheme for achieving goals.
  • Workplace - hybrid work policy with an average of 3 days per week in the office.

We are committed to equal employment opportunity and equal pay, and we welcome applications from diverse backgrounds. If you dream of being part of our team and meet many of the listed qualifications, please apply.

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