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Head of Marketing for Cross-Border Sponsored Product Growth
1 month ago
We are seeking an accomplished business leader to join our Amazon Advertising team in Shanghai. As the Head of Marketing for Cross-Border Sponsored Product Growth, you will be responsible for developing and executing a long-term growth strategy for our business, in partnership with Products, Partners, Product Marketing, and Insights and other Amazon teams and functions.
Key Responsibilities- Develop market deep dives to identify business opportunities, trends, and seller analysis.
- Develop and execute a long-term growth strategy for the business, in partnership with Products, Partners, Product Marketing, and Insights and other Amazon teams and functions.
- Own business targets and budgets, track and monitor performance metrics to ensure deliveries.
- Develop and implement marketing strategies tailored to the cross-border market to elevate business development and cultivate consumer engagement.
- Create, measure, and track performance metrics, optimize marketing and program plans, and deliver financial targets and business objectives.
- Deep data analysis and use insights to drive consistent improvement.
- Be an influencer and drive the strategic and creative business vision; meanwhile, build productive relationships with internal stakeholders, including senior leaders and a broad spectrum of functions, such as marketing, finance, legal, and compliance, partners, and sales.
- 15 years of experience in business development, product partnerships, or marketing management in advertising or e-commerce or tech.
- Experience building and leading teams and building networks in cross-orgs.
- Understanding of the cross-border industry opportunity and a commitment to advance China SMB's SP strategies.
- Experience in traditional and emerging media channels, including TV, OOH, cinema, digital display, online video, and paid social.
- MBA or other equivalent advanced degree.
- Experience with P&L management in large businesses.
- Knowledge and experience in business development or business strategy with advertising or e-commerce or tech.
