Head of Channel Marketing
3 weeks ago
Job Summary
Astellas Pharma Inc. is seeking a highly skilled Head, CSO to lead our channel marketing efforts and develop strategies to expand our brand influence in new markets.
Key Responsibilities
- Develop and implement project channel branding strategies to increase brand awareness and drive sales.
- Develop and execute marketing strategies for new channel markets such as partner distributors, retail, and e-commerce.
- Analyze market and industry trends to inform brand strategy and stay ahead of competitors.
- Responsible for the implementation of marketing activities, including setting annual brand activity planning and management of new channel markets.
- Develop campaign budget and expense management according to strategy, and evaluate the effectiveness of campaign implementation.
- Communicate and collaborate with different departments to ensure alignment and effective execution of marketing strategies.
Requirements
- Bachelor's degree in marketing or related field.
- 10+ years of working experience in pharmaceutical industry in foreign company.
- Multi-category business experience and business management experience related to oncology is preferred.
- Excellent communication skills, ability to formulate strategies and plan operations/markets.
- Strong information gathering ability, analysis and judgment ability and interpersonal communication skills.
What We Offer
Astellas Pharma Inc. offers a dynamic and challenging work environment, competitive compensation and benefits package, and opportunities for professional growth and development.
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