Head of Channel Marketing

3 weeks ago


Shanghai, Shanghai, China Astellas Pharma Inc. Full time

Job Summary

Astellas Pharma Inc. is seeking a highly skilled Head, CSO to lead our channel marketing efforts and develop strategies to expand our brand influence in new markets.

Key Responsibilities

  • Develop and implement project channel branding strategies to increase brand awareness and drive sales.
  • Develop and execute marketing strategies for new channel markets such as partner distributors, retail, and e-commerce.
  • Analyze market and industry trends to inform brand strategy and stay ahead of competitors.
  • Responsible for the implementation of marketing activities, including setting annual brand activity planning and management of new channel markets.
  • Develop campaign budget and expense management according to strategy, and evaluate the effectiveness of campaign implementation.
  • Communicate and collaborate with different departments to ensure alignment and effective execution of marketing strategies.

Requirements

  • Bachelor's degree in marketing or related field.
  • 10+ years of working experience in pharmaceutical industry in foreign company.
  • Multi-category business experience and business management experience related to oncology is preferred.
  • Excellent communication skills, ability to formulate strategies and plan operations/markets.
  • Strong information gathering ability, analysis and judgment ability and interpersonal communication skills.

What We Offer

Astellas Pharma Inc. offers a dynamic and challenging work environment, competitive compensation and benefits package, and opportunities for professional growth and development.



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