Senior Marketing Director

2 months ago

Shanghai, Shanghai, China VF Corporation Full time

Job Summary:

This is a key role that will support the line manager to ensure the development and implementation of winning brand and digital marketing strategies, with a focus on China.

The role will need to collaborate closely with the Global Digital Marketing team, China Ecommerce team, RBE, Brand Marketing, Product, and Sales Team to drive integrated marketing impact at the brand and sales levels.

The focus of this scope will be on:

  • Developing brand digital strategies short-term and long-term in line with brand strategies and objectives
  • Elevating social media presence and engagement
  • Serving as a single point of contact to OMD for integrated marketing needs, in collaboration with the Digital Hub
  • Planning integrated marketing campaigns and digital consumer activations
  • Supporting Ecommerce digital marketing strategy and implementation
  • Supporting big data integration strategy and implementation in collaboration with CRM
  • Developing digital consumer connection assets and leveraging them globally
  • Analyzing digital data and providing recommendations
  • Standing up a KOS strategy and playbook in partnership with the marketplace sales team

Key Responsibilities:

This position will be responsible for:

  • Assisting the marketing head in formulating a 5-year plan, marketing strategies, annual budget, action plans, annual marketing calendar, and monthly updates to meet business and brand needs
  • Preparing and optimizing the digital marketing budget to ensure effective spending and timely completion of projects within budget
  • Partnering with Ecommerce to connect consumer buzz and brand experience to commercial platforms, driving day-to-day collaboration between Digital Marketing and Ecommerce teams
  • Implementing a KOS strategy and toolkit to the marketplace team
  • Delivering an annual integrated digital marketing calendar with big stories and always-on stories/engagement
  • Working closely with cross-functional teams to drive focused impact of marketing initiatives on social and digital channels
  • Analysing the effectiveness of marketing activities through internal analyses based on KPI, dashboard, etc.
  • Reporting campaign/initiative results and building up internal buy-in, confidence, and sense of pride about the brand

Required Competencies:

The ideal candidate will possess:

  • Digital marketing expertise with a focus on social, mobile, integrated consumer activation, and digital experience
  • Ecommerce savvy
  • Hands-on experience in driving digital marketing with retail brand experience
  • Strategic planning, business sense, and budget development skills
  • Team leadership and development skills
  • Presentation skills

Style:

The ideal candidate should be:

  • Proactive and outgoing
  • Entrepreneurial and result-driven
  • Optimistic and willing to take calculated risks
  • A team player with the ability to work independently
  • Effective in communication and influence globally and regionally
  • Bold and creative in thinking

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