Marketing & Promotion Specialist - E-commerce Lead

1 month ago

Shanghai, Shanghai, China ADM Full time

Job Description


As a key member of our marketing team, you will be responsible for driving e-commerce growth and brand awareness through strategic marketing campaigns on Tmall and JD.com.


Key Responsibilities:



  • Create and execute annual marketing plans for Tmall and JD.com, including large-scale promotional activities such as 11.11 and 6.18, daily operations optimization, member program development, and off-platform promotion strategies.
  • Analyze Tmall and JD.com platform rules, traffic channels, and user behavior characteristics to optimize ad placement and performance through SEO, Tmall Direct, Super Recommendations, and JD.com Express.
  • Develop specialized activities based on product features and industry trends to improve product search rankings and click-through rates.
  • Coordinate with internal resources, including supply chain, design, and customer service departments, to ensure seamless execution of marketing activities.
  • Develop and monitor key performance indicators (KPIs), conduct in-depth data analysis, and provide insights to inform marketing strategy adjustments.
  • Establish and maintain a robust product operation system, leveraging expertise in best-selling products to drive sales growth, enhance brand recognition, and increase market share.
  • Stay abreast of platform updates, policy changes, and market opportunities, identifying potential growth areas and exploring new marketing channels.

Requirements:



  • Bachelor's degree or above in Marketing, E-commerce, or related fields.
  • At least 5 years of experience in e-commerce marketing and promotion, with a strong understanding of Tmall and JD.com back-end operations and promotional tools.
  • Proven track record of successfully leading large-scale promotional activities, driving sales growth, and enhancing brand visibility.
  • Strong analytical skills, with experience in data analysis and the ability to drive business decisions using data insights.
  • Excellent communication and project management skills, with the ability to collaborate across departments and manage multiple projects simultaneously.
  • Strong business acumen, with a deep understanding of the e-commerce industry and the ability to identify market opportunities and trends.

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