Campaign Coordinator

3 weeks ago

Beijing, Beijing, China Lewis Full time

Job Summary

The Campaign Coordinator will be responsible for providing administrative support to the Campaign Servicing team, handling a number of tasks and projects at any one time, working to deadlines and proactively pursuing activity. The role requires a clear understanding of the team's requirements and objectives, a proactive attitude, and a supportive approach to the team.

Key Responsibilities and Tasks

  • Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services.
  • Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements.
  • Supports the new business process by providing research and coordination.
  • Assists with the coordination of press tours, events, and review programmes.
  • Understands and avidly follows the news agenda, positioning clients and products within context.
  • Researches and identifies appropriate journalists, bloggers, and analysts on an on-going basis.
  • Develops media and blogger relationships for self and on behalf of the team.
  • Monitors relevant news sources and alerts the team to relevant breaking news opportunities.
  • Develops an understanding of strong news angles and media opportunities, escalating these to more senior team members.
  • Organises and coordinates media interviews and press briefings.
  • Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders, and boilerplates.
  • Creates press materials and compelling content for both traditional and digital media.
  • Creates valuable and insightful briefing sheets to assist clients with their press communications.
  • Develops and shares knowledge around how to find a good news angle or hook.
  • Focusses on improving writing ability, adapting, and refining style to suit the needs of the client.
  • Uses social media platforms to expand own network, develop media relationships, and positively impact client results.
  • Provides social media insight as well as execution and management of related digital activity.
  • Ensures personal and deliverable client objectives are met on an on-going basis.
  • Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team duties.
  • Escalates general new business requests to appropriate team members.
  • Works closely with line manager to maximise own strengths, improve weaknesses, and support individual and team career development.
  • Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge.
  • Tracks and reports on media activity, including coverage reports, press clippings, online media engagement, showing progress using metrics.
  • Ensures that all account activity and results are reported back to the Senior Campaign Executive/Campaign Manager/Campaign Director.
  • Communicates account performance internally at account reviews.
  • Provides reports to the Campaign Director or senior management team on request.
  • Supports the Campaign Servicing team on ad hoc initiatives and projects.
  • Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity, and values.
  • Supports the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme.
  • Contributes and supports the continuous improvement of systems, practices, and policies.
  • A communications or marketing related degree (or equivalent).
  • Ideally, experience of working in a PR, marketing, or digital communications environment.
  • Attention to detail.
  • Proven written ability in English and local languages.
  • Creative thinking.
  • Confident presentation skills.
  • Keen interest in the media: print and broadcast.
  • Calmness under pressure and ability to achieve tight deadlines.
  • Clear interest in current affairs and news agenda.

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