Senior Digital Communications Analysis Manager
7 months ago
Purpose & overall Relevance for the Organization
Influence media/ PR/ social strategy and vision, by the development and delivery of analytics, tools and insights Lead analytics on business, competition and consumers to maximize communication efficiency and quality. Effectively and efficiently provide data supported answers to business and consumer questions from stakeholders.Key responsibilities
Main contact window for global insight teams of corporate and 3 divisions digital teams regarding insight/reporting needs. Main contact window for regional insight teams regarding insight/reporting needs. Main contact window for local division marketing and e-commerce teams regarding insight/reporting needs. Build and manage the Communication analysis process and deliverables to support communication strategy, resources allocation and marketing decision making. Closely monitor media, PR and social tracking data. Consolidate all tracking data from different channels and research data with regular updates. Liaison with media tracking agency, social listening agency and research firms. Leverage and share insights across different teams. Improve tracking and performance measurement process. Help to dive business decisions by using intelligence analysis – embed the process, data and data driven decision making into the organization. Critically analyze competitor, consumer, and performance data to deliver information and key insights to the organization. Implement and improve tools/applications to fulfil data, analytical and range planning.Key relationships:
Media, PR and marketing team Global corporate team and 3 division digital teams. Regional insight teamWhat you can bring to the team
Knowledge, Skills, and Abilities:
Ability to organize data, analyze information and draw powerful insights. Knowledge for media and PR strategy. Veteran for media tracking data, also familiar with social listening is a plus. Ability to understand key strategic and business concepts and translate into effective methods of communication. Ability to navigate a matrix organization. Fluent in written and spoken English is a must.Requisite Education and Experience/ Minimum Qualifications:
Minimum 10 years of intelligence and strategy, data analysis, experience preferably in luxury, cosmetics industry. Passion for consumer/ market analysis. Bachelor’s degree in Economics, Marketing, Statistics or Research is preferred. Multi tasker. Independent problem solver. Open-minded, creative and sensitive to new trends Excellent communication skills.-
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