Manager, Social Media(005674)

4 weeks ago

SHANGHAI, China BASF SE Full time
Objectives of the Position
• Drive digital communications in China to promote BASF brand reputation and build trust
• Drive optimal creation and utilization of contents to fit various communication channels with a focus on digital platforms

Main Tasks
• Conceptualize and implement digital communication strategy in China
• Manage the existing official corporate accounts at various digital platforms, monitor their performance and drive optimizations
• Explore new social media platforms to strengthen the digital communication impact with target audience
• Develop high quality corporate digital content including text, infographics, audio-visual content for new media and social media by working with internal and external partners and ensure timely delivery
• Coordinate members from different teams within GBA/CI on digital deliverables
• Identify and establish relations with we-media and KOLs on social platforms
• Manage a content database available for GBA/CI team for multi-platform leverage, and drive full media communication integration as the content manager
• Provide strategic advice to business units/ODs and other internal units on digital communication activities (owned/shared)
• Lead development of digital solutions to engage employees, media and relevant public
• Act as one of the crisis contacts to monitor and respond to comments and inquiries
• Act as the digital expert in the team and provide training and advise to other team members and BU communicators on digital communications
• Handle online inquires and support news release drafting and localization if needed
• Manage digital agencies where required

Job Requirements
• At least 8 years' experience in social media and digital communications, ideally in the area of B2B sectors
• Bachelor's degree and above in relevant disciplines
• Demonstrate strong creativity and willingness to trial new communications formats, with track record of digital communication works
• Good writing skills both in Chinese and English. The style has to fit into the environment of digital media
• Strong ownership, good interpersonal communication skills, and work interpedently with multiple stakeholders
• Project management skills and ability to manage cross-team projects

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