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Sales Engineer

3 months ago

Guangzhou, China Oxford Instruments Plc Full time

Role Details

 

Business, Location:

 

MA, Wuhan

Role:

 

Sales Engineer - MA Industry

Reports to:

 

Sales Manager - South China

Direct Reports:

 

None

Primary Purpose:

 

To grow business for Material Analysis in industry market in Hubei & Hunan & Henan province.

To develop customer needs in key segments including NEV, semiconductor and electronics, new material, biology and pharma, etc. To work closely with all MA sales, applications, and marketing teams to ensure maximisation of leads and opportunities developments within MA.

 

Key Responsibilities

  • To achieve or exceed sales targets for MA in industry in agreed territory.
  • To develop customer needs in key segments including NEV, semiconductor and electronics, new material, biology and pharma, etc. To work closely with WITec & MR sales and application to explore bench top RAMAN & NMR opportunities in NEV market.
  • To build intimate relations with key accounts of NEV, semiconductor and electronics, new material, biology and pharma, etc. and understand customer job-to-be-done.
  • To build a full network of agents, distributors, OEMs for MA in agreed territory.
  • To work closely with all MA sales, applications, and marketing teams to ensure maximisation of leads and opportunities developments in both academic and industrial market.
  • To develop MA solutions together with application scientists to drive the growth in key segments for MA.
  • Establish and maintain comprehensive coverage of the agreed territory and products by supporting customers, OEM partners, agent and distributors.
  • Develops and manages the annual process of creating sales strategies and plans, sales assumptions, projections, and goals. Evaluates market conditions and the timely adjustment of sales strategy to successfully adapt to those changes.
  • Monitors and reports monthly the status of sales vs. target, competitor activity, agents/distributors/ OEMs partner’s news, market opportunities and promotion programs.
  • Lay out and run workshops and seminars and customer trainings in conjunction with application scientists.
  • Establishes and maintains agents, distributors and OEMs partners training and development program. Adjusts program to meet the needs of those partners and market conditions consistent with the long-term goals of the company.
  • Support and run marketing initiatives independently and jointly with agents, distributors and OEMs partners through direct mailings, trade shows, workshops, seminars, conferences, and advertising.
  • Attend bidding directly or support agents, distributors and OEMs partners on major bids, ensuring they are won at best price and terms.
  • Propose, agree, and deliver strategic account development objectives.
  • To make sure that the SAP is maintained and kept current.
  • Uphold OI Brand integrity within customers, agents, distributors and OEMs partners and operate in a manner consistent with OI brand values.
  • Ensures that all orders and other customer communications are promptly and accurately handled. Takes appropriate action to communicate customer service problems to customer support team.
  • To manage overall customer satisfaction.
  • Build and maintain effective working relationships with staff in all functions of the Business, (particularly marketing, operations and customer service) and with colleagues in Group market development world-wide.
  • Willing and able to travel within China as well as other countries as required.

Indicative Performance Measures

  • Sales volume and value for systems against target
  • MA cross BU leads and opportunities development
  • Development of agents, distributors and OEMs
  • Future order book value/ volume; bid/ win ratio
  • Sales overheads management
  • Leads generation and opportunities turnover rate

 

 

Person Specification – Essential requirements unless stated

 

Education / Qualifications:

 

  • Relevant diploma or master degree in material science, chemistry, physics, and additional business qualification

 

Professional Skills/ Abilities:

 

  • Experience of selling within an international, high technology environment, and experience in related industry sector is a plus.
  • Excellent language skills – English and Mandarin both excellent spoken and written.
  • Progressive business management experience within sales and/or marketing, experience of managing business development activities useful.
  • Process and procedural oriented. Understands how business processes can be used to reduce cost and improve performance to ensure customer satisfaction and enhance/develop the OI brand in the market.
  • Commercial understanding - able to assess the financial impact of proposed plans and evaluate activities to ensure maximum value for OI whilst balancing the needs of distributors.
  • Understands interfaces to related functions – Marketing, Operations etc. and works effectively across them.
  • Experienced in the use of advanced channel management techniques, e.g. incentivisation would be welcomed.
  • Proficient PC skills including MS Office

Desirable

  • Commercially astute.
  • Technically knowledgeable with MA related technology
  • Strategically experienced – able to create and implement strategy for area of responsibility.

Personal Qualities:

 

  • Adaptable, able to flex to needs of customers, team and the business
  • Proactive. self-starter, completes activities with minimal support. Initiates actions to develop new and better ways of working, using past experience and any mistakes as positive opportunities for improvement.
  • Customer focused, establishes and exploits good, mutually beneficial customer/distributor relationships. Adept at balancing OI and distributor demands in meeting the ultimate customers’ needs effectively
  • "Can do" attitude – Decisive, able to work around issues to deliver performance
  • Superior communication and interpersonal skills to engage with people.
  • Strong analytical & negotiation skills, with track record of effective, difficult negotiations.
  • Organised, with solid administrative/reporting skills
  • Full driving licence preferable
  • Rounded in approach – sees bigger picture as well as own priorities and needs
  • Must be prepared to travel extensively (like to be up to 60% of time)

 

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