High-End Business Development Manager, Southern Region

Found in: beBee S CN - 4 weeks ago

Shanghai, China Richemont Full time

MAIN PURPOSE

 

The High End Business Development team develops Cartier High End Sales through existing and new clienteles across different networks and touchpoints, and contributes to elevating Cartier’s High End image and positioning on the market.

Under the leadership of the High Jewellery Director, the Senior High End Business Development Mgr defines BD strategies and HE clientele plans in Mainland China, adapting action plans in each region.

He / She ensures proper implementation of action plans, leveraging and animating the Retail community as a priority - as well as external partnerships -, and acting as a role model with a high level of integrity and compliance.

He / She animates 4 Regional High End BD Managers as well as boutique management teams.

 

 

KEY RESPONSIBILITIES

 

  1. Definition and implementation of High End business devt strategies

 

  • Assess High End business potential at national level, based on top down and bottom up in depth analyses. Seize HE potential for Cartier China and identify priority areas for HE development based on macro / city context, wealth development, existing and potential clienteles across networks, as well as competition information
  • Based on Maison’s Global HE strategy, define the HE business development strategy for Cartier China and work closely with Regional Directors and BD Mgers to translate it into regional / city / boutique action plans
  • Monitor quantitative and qualitative performances, through close follow up of action plans’ implementation, and take actions to adjust these plans as needed
  • Animate 4 Regional High End BD Mgers as well as boutique management teams, reviewing objectives setting with the Regional Directors, providing support and guidance to achieve these, and fostering team spirit, collaboration and best practice sharing to boost individual and collective performances
  • Propose & supervise boutique HE KPIs, ensuring regular follow up through the boutique dashboard as well as boutique visits
  • Actively participate into the HE commercial animation and organize monthly HE Retail meetings to go through sales results and action plans
  • Infuse a client-centric approach and promote proactive clienteling practices within the HE Retail network
  • Celebrate HE success stories to foster positive dynamics amongst Retail teams

 

  1. HE Clientele development plans

 

  • As a key stakeholder of Cartier China Commercial team, develop solid knowledge of the various HE clienteles nationwide
  • Lead Regional HE BD Managers in building Regional/City/Boutique clientele knowledge, segmentation, ranking, etc. and support them in crafting relevant CRM action plans with boutique teams (1 to 1 and 1 to many)
  • Assist Regional HE BD Mgers in creating specific approaches to acquire new clients, maintain and lift up existing ones, and reconnect/revive sleeping ones
  • Nurture Int’l and local HR Product teams with clientele learnings (profile, habits, aesthetic preferences,…)

 

 

  1. (U)HNWI network development
  • Building on previous successes from China HJ platforms, continue to develop UHNWI network externally, relying on selective partnerships including Retail partners as well as other potential partners. Nurture personal networking.
  • Review existing and potential new partnerships proposed by regions, explore new business opportunities and validate new clients' profile before events / PVs together with HJ Director and Retail VP
  • Ensure consistent commission scheme across partners, and ensure third party agreements are signed in a timely manner
  • Support external client acquisition whilst protecting the Maison image, acting with the highest level of business integrity & compliance

 

 

COMPETENCIES

  • Previous 8-10 years's experience in Commercial and / or in Luxury High End
  • Strong leadership and inter-personal skills
  • Strong business sense and client orientation
  • Entrepreneurial mindset, driving for results
  • Flexible schedule for regular network visits and occasional Int’l travels
  • Proactive and autonomous
  • Strong team spirit
  • Strategic thinking, combining analytical skills and capacity to articulate multi-dimensional plans
  • Striving for excellence

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