Marketing Communications Specialist

3 days ago


Tianjin, Tianjin, China Caterpillar Full time

About Caterpillar Inc.

Caterpillar Inc. is a global leader in the manufacturing of heavy machinery and equipment. Our company is committed to innovation, sustainability, and customer satisfaction.

Job Summary

We are seeking a highly skilled Marketing Communications Specialist to join our team in China and Asia Pacific Regions. The successful candidate will be responsible for managing and supporting various marketing communications activities, including content creation, event management, and collaboration with internal and external partners.

Key Responsibilities

  • Publishing of content on WeChat on a periodic basis.
  • Working with local agencies for development of new creative content, customization of marketing content, and translations from English to Chinese.
  • Managing activities related to our participation in tradeshows, events, and seminars.
  • Publishing FG Wilson related customer stories.
  • Supporting media (print, digital & social) related promotion activities, including development of new landing pages and managing campaigns.
  • Collaboration and communication with China and Asia Pacific dealers on their marketing activities.
  • Working with external vendors and agencies, including on-boarding into Cat systems, assistance on contracts sign-off, purchase orders, invoices, and payments.
  • Supporting dealer enquiries via Salesforce for onboarding.
  • Collaboration with China Brand, Digital, Legal & Compliance teams.
  • Successful execution of FG Wilson marketing plans across China and Asia Pacific Regions.
  • Determining aftermarket parts potential opportunity within region through validation of existing genset population analysis.

Requirements

  • Degree in business, marketing, engineering, or equivalent.
  • Good teamwork and communication skills and a demonstrated ability to collaborate across a matrix organization.

Preferred Qualifications

  • Familiarity with Electric Power products and systems.
  • Understanding of Cat brand guidelines and Enterprise compliance requirements.
  • Experience in a dealer and/or customer-facing support role.


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