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Global Business Development Manager, Consumer Goods Industry

1 month ago

Shanghai, Shanghai, China PepsiCo Full time

PepsiCo Foods H2/H3 new channels/occasions growth is led by overall strategy/model design and implementation. The key objective is to identify opportunities and develop a GTM model and playbook for new channels/occasions.

Responsibilities:
  • Continuously assess market trends and identify new business opportunities.
      • Focus on new channels trends and consumer dynamics;
      • Conduct external market research, consumer and customer needs analysis, category trends deep-dive and competitor benchmark to provide fact-based insights and develop a well-rounded view;
      • Coordinate with internal stakeholders including category, sales, GTM, supply chain and R&D to integrate cross-functional inputs.
  • Develop a GTM model and playbook for new occasions/channels for scaled expansions in MU:
      • Identify potential outlets and trade partner opportunities;
      • Work with MU and BU BD teams to assess different value chain designs and develop relevant business cases;
      • Define the GTM model by RCD, service partner, and PEP direct trade models.
  • Define a playbook for each AFH channel:
      • Compose compelling portfolio solutions based on the right consumer profile and needs;
      • Lead SLAM teams on project basis for new product solutions;
      • Creatively come up with new channels activation solutions including to-trade and in-store;
      • Define and align with key stakeholders new channels/occasion investment models;
      • Enable frontline with the right customer management capabilities and tools.
  • Compose an action plan for MU and implement in frontline:
      • Mobilize MU team with clear customer list, action plan, target, and timeline;
      • Track and intervene business development process.
Qualifications:
  •   • Consulting background or AFH business background is a plus for business understanding and strategic thinking;
      • Strong understanding of China FMCG industry and new channels opportunities;
      • Bright, self-driven, and intellectually curious thinker who is passionate about consumer goods and its commercial agenda;
      • Excellent problem-solving intrinsics with analytical skills and clear structured thinking to define problems and frameworks;
      • Rich experience in AFH;
      • Strong and persuasive communication skills, influencing and collaboration skills;
      • Executive maturity, high integrity, and values-driven;
      • Strong English communication and business presentation skills, with high attention to details.
  •   • Action-biased and result-oriented mindset;
      • Strategic thinking with top-down and longer-term perspectives;
      • Leadership and influencing skills to implement in a complex environment;
      • Sound English and Chinese fluency in both oral and written.

We are looking for candidates with a strong understanding of the China FMCG industry and new channels opportunities. The ideal candidate will have excellent problem-solving intrinsics, strong communication skills, and executive maturity. The salary range for this position is $120,000 - $180,000 per annum, depending on experience.