Strategic Branding Director

2 weeks ago


Beijing, Beijing, China Coloplast Full time

Role Overview

As a key member of our team, you will be responsible for developing and executing a comprehensive service branding strategy that drives awareness and preference for our service offering. This includes defining a clear value proposition, developing marketing materials, and executing campaigns to support brand building and optimization.

Key Responsibilities

  • Develop and implement a service branding strategy that aligns with our business objectives
  • Define and communicate a clear value proposition to stakeholders
  • Design and execute marketing campaigns to support brand building and optimization
  • Build and maintain relationships with internal stakeholders to ensure alignment and support
  • Monitor and analyze campaign performance to inform future strategies

Requirements

  • Minimum 2-4 years of experience in CRM, digital, or social commerce marketing
  • Passion for digital platforms and strong understanding of commercial and communication principles
  • Experience with social media and digital marketing a plus

About Coloplast

Coloplast is a leading medical device company committed to making life easier for people with intimate healthcare needs. With a global presence and a growth agenda, we are constantly exploring new ways to move forward. We are an inclusive organization that values diversity and encourages all qualified candidates to apply.



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