Strategic Incubation Director
1 month ago
Job Overview
As a Strategic Incubation Director at Mindshare, you will play a key role in enhancing our capability and incubating future Yili category leaders. Your primary responsibility will be to fulfill high-level IMC strategy discussions with clients, including marketing prioritization, key activations, and co-branding.
Key Responsibilities
- Develop and execute high-level IMC strategies for clients such as Yili Ice Cream and Yogurt, Qualcomm, and IBM.
- Collaborate with clients to identify marketing priorities and develop key activations.
- Manage co-branding efforts and ensure seamless integration with client strategies.
- Lead the development of marketing strategies and big idea responses for clients.
- Oversee the creation of case studies and campaign post-buy storylines.
- Manage global visit and workshop projects for clients.
Requirements
- Proven experience in strategy thinking and 2C media experience.
- Strong understanding of 3C experience and English language skills.
- Ability to prioritize tasks and manage multiple projects simultaneously.
- Excellent communication and collaboration skills.
Additional Requirements
Ability to accept deployment to Yili when needed.
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