Strategic Incubation Director

1 month ago


Beijing, Beijing, China GroupM Full time

Job Overview

As a Strategic Incubation Director at Mindshare, you will play a key role in enhancing our capability and incubating future Yili category leaders. Your primary responsibility will be to fulfill high-level IMC strategy discussions with clients, including marketing prioritization, key activations, and co-branding.

Key Responsibilities

  • Develop and execute high-level IMC strategies for clients such as Yili Ice Cream and Yogurt, Qualcomm, and IBM.
  • Collaborate with clients to identify marketing priorities and develop key activations.
  • Manage co-branding efforts and ensure seamless integration with client strategies.
  • Lead the development of marketing strategies and big idea responses for clients.
  • Oversee the creation of case studies and campaign post-buy storylines.
  • Manage global visit and workshop projects for clients.

Requirements

  • Proven experience in strategy thinking and 2C media experience.
  • Strong understanding of 3C experience and English language skills.
  • Ability to prioritize tasks and manage multiple projects simultaneously.
  • Excellent communication and collaboration skills.

Additional Requirements

Ability to accept deployment to Yili when needed.



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