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Marketing Strategy Leader

1 month ago

Shanghai, Shanghai, China CooperCompanies Full time

Job Title: Marketing Strategy Leader

About Us:

We are CooperCompanies, a leading global healthcare company with a strong presence in the Asia Pacific region.

Salary:$140,000 - $160,000 per year

About the Role:

We are seeking an experienced Marketing Strategy Leader to join our team in China. As a key member of our leadership team, you will be responsible for developing and implementing marketing strategies that drive business growth and profitability.

Main Responsibilities:

  • Develop and execute comprehensive marketing plans that align with the company's overall strategy and objectives.
  • Led cross-functional teams to launch new products and services that meet customer needs and exceed expectations.
  • Analyze market trends and consumer behavior to identify opportunities for growth and improvement.
  • Collaborate with sales and commercial operations teams to ensure alignment on marketing and commercial plans.
  • Direct professional affairs team to provide value-added training to customers and internal staff.
  • Partners with agencies and local teams to drive strategy, precision, and innovation for superior execution.

Requirements:

  • Minimum 10 years of relevant experience in marketing with budget responsibility in international companies in consumer healthcare, medical devices or CPG/FMCG.
  • Demonstrated track record of marketing leadership including consumer and professional marketing, social and digital marketing, brand building, data analytics, insight generation, and agency management.
  • Strong analytical skills to derive insights from raw data and information, availing strategies and approaches that enable acquisition, retention, and enhancement in sales volume.
  • Influencing skills to impact decision-making at senior management level.
  • Outstanding communication skills; ability to think analytically and articulate solutions clearly and concisely.
  • Business and financial acumen, as well as strategic business partnership skills.
  • Fluent English communication (Writing & Oral) ability.

Work Environment:

  • Ability to work with and relate to international management and business practices.
  • Frequent travel within China with occasional trips to Asia/Global (HQ).
  • Frequent conference calls with various groups in different time zones with APAC & Global.

Education:

  • Degree in business/marketing.
  • MBA preferred.