Commercial Marketing Lead

2 months ago

Beijing, Beijing, China Sonova Full time

Company Overview: Sonova Group, headquartered in Switzerland, is a leading provider of innovative hearing care solutions. Through its core brands, Phonak, Unitron, and Hansaton, as well as its bionic and hearing care service businesses, such as Audika, Geers, Boots Hearingcare, Connect Hearing, and Lapperre, the group operates in over 100 countries with a dedicated workforce of more than 17,500 employees.

Mission Statement: At Sonova, your contributions can transform lives. As a pioneering provider of hearing care solutions, we are not merely a product manufacturer; we are a mission-driven team committed to helping individuals experience the joy of sound. Each day, we push the boundaries of audio technology, enabling our customers to enjoy life without limitations.

Position Overview: We are in search of a dynamic and knowledgeable Commercial Marketing Manager who is enthusiastic about sound, music, and technology. This role involves managing our marketing efforts across social commerce platforms and retail environments in a fast-paced setting. You will be responsible for crafting the company's marketing strategy on emerging social commerce platforms, executing and assessing marketing initiatives to stimulate new business growth.

Key Responsibilities:

  • Develop a comprehensive marketing strategy and create a customer-focused marketing plan that influences potential customers throughout the sales cycle and drives business outcomes.
  • Identify new business prospects by analyzing emerging technologies, customer preferences, market trends, and competitor activities.
  • Stay updated on industry trends and best practices to maintain the highest quality standards in all marketing endeavors.
  • Implement effective marketing campaigns that enhance brand visibility, generate leads, and boost sales on social commerce platforms, including but not limited to Douyin, RED, and Dewu.
  • Collaborate closely with the sales team to empower distributors in developing a content strategy and editorial calendar that strengthens our brand presence and thought leadership on social commerce platforms.
  • Oversee retail marketing campaigns to meet sales objectives.
  • Manage budgets effectively to ensure optimal use of marketing resources.
  • Coordinate with colleagues in the GC marketing team for the planning and execution of specific projects as necessary.
  • Assist the Head of Marketing, GC with additional responsibilities as assigned.

Qualifications:

  • Bachelor's degree in marketing, business, or a related field.
  • A minimum of 7 years of experience in a marketing role.
  • Extensive knowledge and proven experience with social commerce platforms and retail environments.
  • Ability to provide strategic marketing recommendations.
  • Self-motivated with a keen eye for detail and follow-through.
  • Excellent communication skills, capable of building and maintaining positive relationships internally and externally.
  • Ability to thrive under pressure and meet strict deadlines.
  • Creative problem-solving skills with a flexible, proactive approach.
  • Strong verbal and written communication skills in both Mandarin and English.
  • Able to work effectively in an international and multicultural setting.

Preferred Qualifications:

  • Specialization in Sales/Marketing.
  • Experience in e-commerce or digital marketing.

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