Marketing Commercialization Lead

4 weeks ago

Shanghai, Shanghai, China SC Johnson Professional Full time
Job Description

This is a leadership role responsible for driving the development and commercialization of Pest Control sub-category products through effective marketing communication strategies, product development, and market engagement.

Responsibilities
  • Manage the subcategory business P&L by coordinating with cross-functional teams to collect channel requests, monitor performance, analyze business data, and track feedback.
  • Work closely with sales, channel, media, supply chain, and other departments to drive gross sales and market share growth.
  • Develop innovations on time (OTIF) by communicating closely with cross-categories and global headquarters while understanding consumer insights, brand vision, positioning, and business targets.
  • Oversee and manage sub-category brand content delivery, including global content adaptation and local content production, ensuring high-quality standards.
  • Optimize current portfolio DPM via efficient communication with CMKT, Sales, Finance, and SC teams to deliver future roadmaps.
  • Initiate business-driven communication strategies and plans to deliver brand and product messages, meeting media and business KPIs, working with Media and agency teams to allocate budget phasing and KPI settings.
  • Set brand guidelines for local-owned media content, social media, and KOL/KOC content, requiring deep familiarity with competitors, consumer insights, and category benchmarks.
  • Socialize storytelling for products, ensuring consistency, efficiency, and virality.
  • Analyze key social platforms, particularly RED and TikTok, to deliver innovative ideas and strategies for improving media efficiency.
  • Collaborate and influence across the organization to drive integrated marketing communications (IMC) results and achieve brand goals, interacting with cross-functional teams.
Requirements
  • 8+ years of relevant experience in FMCG NPD & IMC Marketing.
  • A minimum of Bachelor's degree.
Preferred Qualifications
  • Strategic mindset, understanding strategic and tactical business aspects.
  • Ability to manage up and across the organization.
  • Multi-function and multi-tasking abilities.
  • Diligent execution management with keen attention to details.
  • Values others and cultures.
  • Self-starter with integrity.
  • Strong analytical skills.
  • Leadership ownership and solid knowledge of current social environment and internet technologies.
  • Strong computer skills and Microsoft Office proficiency.
Additional Requirements
  • Full-time work with expected overtime.
  • Up to 10% travel within the country.

Estimated annual salary: $120,000 - $180,000, depending on location and qualifications. The exact salary will be discussed during the hiring process.

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