Marketing Commercialization Lead

7 hours ago

Shanghai, Shanghai, China SC Johnson Professional Full time
Job Description

This is a leadership role responsible for driving the development and commercialization of Pest Control sub-category products through effective marketing communication strategies, product development, and market engagement.

Responsibilities
  • Manage the subcategory business P&L by coordinating with cross-functional teams to collect channel requests, monitor performance, analyze business data, and track feedback.
  • Work closely with sales, channel, media, supply chain, and other departments to drive gross sales and market share growth.
  • Develop innovations on time (OTIF) by communicating closely with cross-categories and global headquarters while understanding consumer insights, brand vision, positioning, and business targets.
  • Oversee and manage sub-category brand content delivery, including global content adaptation and local content production, ensuring high-quality standards.
  • Optimize current portfolio DPM via efficient communication with CMKT, Sales, Finance, and SC teams to deliver future roadmaps.
  • Initiate business-driven communication strategies and plans to deliver brand and product messages, meeting media and business KPIs, working with Media and agency teams to allocate budget phasing and KPI settings.
  • Set brand guidelines for local-owned media content, social media, and KOL/KOC content, requiring deep familiarity with competitors, consumer insights, and category benchmarks.
  • Socialize storytelling for products, ensuring consistency, efficiency, and virality.
  • Analyze key social platforms, particularly RED and TikTok, to deliver innovative ideas and strategies for improving media efficiency.
  • Collaborate and influence across the organization to drive integrated marketing communications (IMC) results and achieve brand goals, interacting with cross-functional teams.
Requirements
  • 8+ years of relevant experience in FMCG NPD & IMC Marketing.
  • A minimum of Bachelor's degree.
Preferred Qualifications
  • Strategic mindset, understanding strategic and tactical business aspects.
  • Ability to manage up and across the organization.
  • Multi-function and multi-tasking abilities.
  • Diligent execution management with keen attention to details.
  • Values others and cultures.
  • Self-starter with integrity.
  • Strong analytical skills.
  • Leadership ownership and solid knowledge of current social environment and internet technologies.
  • Strong computer skills and Microsoft Office proficiency.
Additional Requirements
  • Full-time work with expected overtime.
  • Up to 10% travel within the country.

Estimated annual salary: $120,000 - $180,000, depending on location and qualifications. The exact salary will be discussed during the hiring process.

  • Product Commercialization Lead

    2 months ago

    Shanghai, Shanghai, China McCormick & Company Full time

    PRODUCT COMMERCIALIZATION LEAD COMPANY: McCormick & Company As a Product Commercialization Lead, you will play a pivotal role in driving the successful launch of new products and initiatives. Your responsibilities will include: KEY RESPONSIBILITIES: Collaborating across various departments such as Operations, Quality Assurance, Product...

  • Commercial Training Lead

    2 months ago

    Shanghai, Shanghai, China Smith+Nephew Full time

    Job Title: Commercial Training ManagerAt Smith+Nephew, we are seeking a highly skilled Commercial Training Manager to join our team. As a key member of our organization, you will be responsible for delivering high-quality training programs that drive business results.Key Responsibilities:Develop and implement comprehensive training programs for franchise...

  • Commercial Market Leader

    1 month ago

    Shanghai, Shanghai, China NielsenIQ Full time

    Job DescriptionAs a Commercial Market Leader at NielsenIQ, you will be responsible for driving profitable revenue growth and developing the Strategic Analytics & Insights (SA&I) business at the cluster/market level. You will lead a local market team of SA&I Business Partners, work closely with regional Practice Area leaders and regional Vertical leaders, and...

  • Commercial Market Leader

    1 month ago

    Shanghai, Shanghai, China NielsenIQ Full time

    Job DescriptionKey AccountabilitiesAs a Commercial Market Leader at NielsenIQ, you will be responsible for driving profitable revenue growth and developing the Strategic Analytics & Insights (SA&I) business at the cluster/market level. You will lead the local market team of SA&I Business Partners, work closely with regional Practice Area leaders and regional...

  • Strategic Commercial Lead

    7 hours ago

    Shanghai, Shanghai, China Pacific Biosciences Full time

    Company OverviewPacific Biosciences is a premier life science technology company that designs, develops, and manufactures advanced sequencing solutions to help scientists and clinical researchers resolve genetically complex problems.Our mission is to enable the promise of genomics to better human health. Genomics is core to all biological processes, and our...

  • Commercial Capability Development Lead

    7 hours ago

    Shanghai, Shanghai, China Diageo Full time

    Job SummaryWe are seeking a seasoned professional to drive commercial capability development and strategic growth management across our general trade and e-commerce channels. As a Commercial Capability Development Lead, you will be responsible for establishing and evolving our commercial framework, cadence, learning curriculum, and evaluation.

  • Customer Marketing Operations Lead

    7 hours ago

    Shanghai, Shanghai, China SC Johnson Professional Full time

    About the RoleWe are seeking an experienced Customer Marketing Operations Lead to join our team at SC Johnson Professional. This is a key role that will be responsible for driving customer marketing initiatives across the Greater China Cluster.Key ResponsibilitiesPartner with Marketing and Sales teams to execute category-specific platform-driven...

  • Commercial Director for China

    4 weeks ago

    Shanghai, Shanghai, China INEOS Full time

    Job Summary:We are seeking a highly experienced and skilled Commercial Director for China to lead our business in the region. The successful candidate will be responsible for developing and implementing a commercial strategy that drives business growth and profitability.Key Responsibilities:Develop and implement a commercial strategy that aligns with the...

  • Commercial Director, China

    4 weeks ago

    Shanghai, Shanghai, China synthomer Full time

    Job Title: Commercial Director, ChinaJob Summary:We are seeking a highly experienced Commercial Director to lead our Greater China commercial team. The successful candidate will be responsible for developing and executing growth strategies, building strong commercial organizations, and managing sales activities to achieve sales budgets.Main...

  • Commercial Director, China

    4 weeks ago

    Shanghai, Shanghai, China synthomer Full time

    Job Summary:We are seeking a highly experienced Commercial Director to lead our Greater China commercial team. The successful candidate will be responsible for providing leadership to the team, developing growth targets and strategies, and building a strong and sustainable commercial organization in China.Main Responsibilities:Lead the commercial team to...

  • Senior Commercial Team Lead

    2 weeks ago

    Shanghai, Shanghai, China QEELIN TRADING (SHANGHAI) CO. LTD Full time

    About the RoleWe are seeking a highly skilled and experienced Sales Director to lead our China Region team. As a key member of our commercial team, you will be responsible for driving sales growth and revenue expansion in the region.Key Responsibilities:Develop and execute sales strategies to achieve business objectivesLead and manage a high-performing sales...

  • Marketing Commercialization Associate Manager

    2 months ago

    Shanghai, Shanghai, China SC Johnson Professional Full time

    Job Title: Associate Manager, Marketing CommercializationThis role is responsible for leading the development of Pest Control sub-category via product development and marketing communication, to better drive brand awareness and desirability, optimize consumer journey and engagement, launch and relaunch products successfully by driving traffic to online and...

  • Strategic Activation Lead

    7 hours ago

    Shanghai, Shanghai, China Beam Suntory Full time

    About This RoleWe are seeking a highly motivated Strategic Activation Lead to join our Airport Marketing team at Beam Suntory. As a key member of the team, you will play a critical role in driving brand growth in strategic airports by supporting the team on the implementation of annual marketing plans.The ideal candidate will have a relentless focus on...

  • Commercial Training Lead

    2 weeks ago

    Shanghai, Shanghai, China Smith+Nephew Full time

    Key Responsibilities:Develop and implement training programs for franchise sellers, ensuring seamless adoption of new products and technologies.Conduct field rides and coaching, monitoring the impact of training and providing remediation as needed.Design and deliver virtual and live classroom training sessions, collaborating with adjunct faculty to ensure...

  • Commercial Director, China

    2 weeks ago

    Shanghai, Shanghai, China synthomer Full time

    Job Summary:We are seeking a highly experienced Commercial Director to lead our Greater China commercial team. The successful candidate will be responsible for providing leadership to the team, developing growth targets and strategies, and building a strong and sustainable commercial organization in China.Main Responsibilities:Lead the commercial team to...

  • Commercialization Associate Director, Snacks

    1 month ago

    Shanghai, Shanghai, China PepsiCo Full time

    Job SummaryAs a Commercialization Associate Director, Snacks, you will lead the commercialization agenda for assigned snack platforms, driving innovation and growth for PepsiCo. This role requires a strategic thinker with strong business acumen and consumer-centric approach. You will work closely with cross-functional teams to develop commercial innovations,...

  • Strategic Commercial Analyst

    2 weeks ago

    Shanghai, Shanghai, China Pfizer Full time

    Job SummaryThe Commercial Analytics & AI (CAAI) China team at Pfizer is seeking a highly skilled Business Insights Manager to deliver commercial analytics services across business units. This role involves leveraging central expertise and existing tools to provide strategic recommendations on business performance and trends.Perform data cleaning and...

  • Senior Commercial Director China

    2 weeks ago

    Shanghai, Shanghai, China INEOS Full time

    Key ResponsibilitiesBe the China face of the business – build and develop relationships with all key stakeholders, regulatory authorities, and suppliers.Implement and deliver the commercial and operations strategy for the China business as determined by the Global Commercial Director.Build an organisational structure that is fit for purpose, staffed with...

  • Senior Commercial Leader

    6 days ago

    Shanghai, Shanghai, China Faurecia Full time

    Job OverviewWe are seeking a seasoned commercial leader to join our team as a Senior Commercial Leader. This role will be responsible for developing and executing strategies to drive business growth, improve profitability, and enhance customer satisfaction.About the RoleThe successful candidate will have a proven track record of success in commercial...

  • Regional Market Insights Lead

    7 hours ago

    Shanghai, Shanghai, China Abbott Full time

    Join Abbott, a leading healthcare company, as a Regional Market Insights Lead and drive business growth by uncovering meaningful insights. About the RoleThis senior role is responsible for identifying consumer preferences, competitive trends, commercial opportunities, and risks to inform accurate market and share forecast reporting.Collaborate with...